Brand Strategy

How do we build better brands? Finding that competitive edge, establishing consistent messaging, designing a unique look and feel – that's where SFA Marketing shines. Take a look at our capabilities.

Brand Strategy

Creative

In today’s fast moving marketing world, perception is reality. Our brand design teams excel at developing fluid brand designs that span both traditional and digital vehicles, maintaining brand consistency and reinforcing the positive perception of your brand.

Creative

Interactive

We improve the user's brand experience with our expertise in a variety of digital channels including website, SEO, email marketing, social media, and e-commerce.

Interactive

Marketing

Marketing develops consistent messaging and visual communications to deliver across any platform or channel that touches the customer.

Marketing

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#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

It is Friday, time to make stories for Monday! Have a great weekend everyone. Don’t forget to smile, it is good for the soul. #GoodFriday . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingonline  #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions #marketingnetwork #marketingideas
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We've rolled out yet another website! APS Technology, Inc., a leader in drilling solutions, now has a website that better reflects their brand and provides an informative and memorable experience for their users.The new site was developed to showcase APS’s advanced product lines and service offerings, giving customers faster access to the information they need. Check it out at APS-tech.com. Way to go team! The website looks great! #responsivedesign . . . #web #webdevelopment #webdesign #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingtools #marketingteam #marketinglife#b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #seo #marketingsolutions #marketingnetwork #marketingideas #responsivewebsites #digital
We've rolled out yet another website! APS Technology, Inc., a leader in drilling solutions, now has a website that better reflects their brand and provides an informative and memorable experience for their users.The new site was developed to showcase APS’s advanced product lines and service offerings, giving customers faster access to the information they need. Check it out at APS-tech.com. Way to go team! The website looks great! #responsivedesign . . . #web #webdevelopment #webdesign #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingtools #marketingteam #marketinglife#b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #seo #marketingsolutions #marketingnetwork #marketingideas #responsivewebsites #digital
We've rolled out yet another website! APS Technology, Inc., a leader in drilling solutions, now has a website that better reflects their brand and provides an informative and memorable experience for their users.The new site was developed to showcase APS’s advanced product lines and service offerings, giving customers faster access to the information they need. Check it out at APS-tech.com. Way to go team! The website looks great! #responsivedesign . . . #web #webdevelopment #webdesign #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingtools #marketingteam #marketinglife#b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #seo #marketingsolutions #marketingnetwork #marketingideas #responsivewebsites #digital
Did you know more than half of people worldwide use their mobile device over their desktop? 53% using mobile compared to just over 43% who gravitate toward their desktop. All the more reason, every business website needs to be optimized for mobile across all devices. The number one benefit of a responsive layout is the guarantee that any user on any device will have the best experience possible on your website. And, the most consistent. Website responsiveness is also a great way to refine the content on your site, making sure that those using a mobile device are only seeing the most essential information. With the Google algorithm update, a responsive web design increases visibility on search engines—because it is mobile-friendly. A site with an effective mobile experience will show up in search results above one without. #tuesdaythoughts Mobile devices 📱are here to stay, and their impact on business is significant. If your website is lacking in its mobile experience, contact our experts. 👉🏻Link in bio #responsivedesign . . . #web #webdevelopment #webdesign #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #seo #marketingsolutions #marketingnetwork #marketingideas #responsivewebsites #digital
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Repositioning Our Client Post-Merger: When Aloka was acquired by Hitachi and a new company was formed. SFA was tasked with redefining the new organization's brand and communicating the enhanced value that the merger provided to its multiple constituencies. Through extensive research and interviews with physicians, hospital administrators, customers and sales people, SFA developed the "Ultrasound Solutions Clearly Defined" platform that served as Hitachi Aloka's central value proposition, clearly defining the value of the brand at every touch point within the hospital supply chain. This messaging then became the foundation for an integrated marketing campaign focused on educating prospective customers on the many advantages the brand and its superior product had to offer. Want to know more? Click our link in bioto read full case study. CLIENT: Hitachi Healthcare Americas . . . #branding #brandingtips #brandingandmarketing #brandingidentity #marketing #marketingresearch #webdesign #websitedesign #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp #research #analysis #interactive
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