Brand Strategy

How do we build better brands? Finding that competitive edge, establishing consistent messaging, designing a unique look and feel – that's where SFA Marketing shines. Take a look at our capabilities.

Brand Strategy

Creative

In today’s fast moving marketing world, perception is reality. Our brand design teams excel at developing fluid brand designs that span both traditional and digital vehicles, maintaining brand consistency and reinforcing the positive perception of your brand.

Creative

Interactive

We improve the user's brand experience with our expertise in a variety of digital channels including website, SEO, email marketing, social media, and e-commerce.

Interactive

Marketing

Marketing develops consistent messaging and visual communications to deliver across any platform or channel that touches the customer.

Marketing

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#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

#HappyFriday! We are having a little bit of fun here at SFA taking the @adobe Creative Types Test. According to Adobe Create Magazine the test's goal is to shine a light on the inner workings of different creative personalities types in a way that might help us better understand ourselves, our creative process, and our potential. Here are our results! What’s your creative type? The Thinker: Driven by an insatiable intellectual curiosity, the THINKER makes the quest for knowledge and truth a lifelong pursuit. With all those big questions and abstract thinking, you’ve got some serious electrical activity going on in that brain of yours! The Visionary: You live in a world of infinite possibilities, preferring to see things not as they are but as they could be. The ability to see the spark of potential in everything and everyone, and to inspire others to see it, too. You’re able to guide people toward an invisible horizon with a rare generosity of spirit and strength of conviction. The Dreamer: The world is a place of beauty and magic in the eyes of a DREAMER. Where others see facts and figures, you see symbols, metaphors, and hidden meanings. Your greatest gift is your depth of sensitivity and empathy, which allows you to give voice to universal human emotions in a way that touches people on a profound level. The Innovator: The INNOVATOR sees everything through the lens of possibilities and progress, problems and solutions. Change may be scary for most people, but for you, it’s fuel for your creative fire. A pioneer and trailblazer, you’re here on this planet to light the way into the future. The Maker: Driven, focused, and dedicated to the creative process, the MAKER has mastered the art of manifesting ideas and visions in three-dimensional form. Society greatly benefits from the work of MAKER types, who develop the systems, structures, tools, and innovations that the rest of us rely on. . . . #workhardplayhard #fridayfun #creativeminds #mycreativetype #agencylife #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #marketingagency #marketingtips #marketingonline  #marketingplan #marketingsocial
Ideas come on the weekend, at night, during the week, during the day...Being creative is not a hobby is a way of life!! We made this sketch into a real, functional, responsive website! Go check it out www.azimuthtechnology.com #creativeprocess #wireframing #becreative . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #trumbull #connecticut #ctagency #nofilter #marketingstrategy #wireframe #sketching #process
connecticut branding process
Building value through partnership and commitment. We help your vision and goals become a reality. We partner with you to create successful digital experiences. Are you ready to partner with us? 👉🏻 link in bio #digitalstrategy #happyfriday . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #connecticut #ctagency #nofilter #marketingstrategy #investment #partnership #manufacturing #privateequity
partnership connecticut branding
...you can't use up creativity, the more you use, the more you have! Let's get creative 👊🏻 #mood . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #connecticut #ctagency #nofilter #marketingstrategy #creative
creative connecticut branding
Promotional marketing is a business marketing strategy designed to stimulate a customer to take action towards a buying decision. No one is going to buy a product or service they haven't heard of, nor will they buy it from you if they don't know what your company offers. This is why a great promotion strategy is vital if you want to grow your business. Some companies use more than one method, while others may use different methods for different marketing purposes. Regardless of your company's product or service, a strong set of promotional strategies can help position your company in a favorable light, while opening the doors for future communication. Need help creating a successful marketing campaign? Contact our experts. Link in bio. CLIENT: Cobb Theatres . . . #movies #thelionking #marketing #capabilities #analytics #marketinganalytics #marketingagency #marketingtips #marketingonline #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions
marketingtools seoproblems marketingsolutions
We don't just finish a project, we complete it! We take care of you all the way from strategy, to design, to production, to execution, to completion, and even to face-to-face delivery. We make sure the project is done on time and within budget. 👊🏻At SFA we are not just designing for our clients, we are making our partnership stronger by adding value in many different ways. Discover more about us and let us know how we can help. 👉🏻Link in bio CLIENT: Connecticut Community Bank IN THIS PHOTO: Rosa, Marketing Coordinator, CCB and our Creative Director @carolyneyler . . . #creativeteam #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingsocial #marketingtools #marketinglife #digitalmarketing #digitalstrategy #marketingstrategy #brand #socialmedia #marketingadvice #b2b
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