Brand Strategy

How do we build better brands? Finding that competitive edge, establishing consistent messaging, designing a unique look and feel – that's where SFA Marketing shines. Take a look at our capabilities.

Brand Strategy

Creative

In today’s fast moving marketing world, perception is reality. Our brand design teams excel at developing fluid brand designs that span both traditional and digital vehicles, maintaining brand consistency and reinforcing the positive perception of your brand.

Creative

Interactive

We improve the user's brand experience with our expertise in a variety of digital channels including website, SEO, email marketing, social media, and e-commerce.

Interactive

Marketing

Marketing develops consistent messaging and visual communications to deliver across any platform or channel that touches the customer.

Marketing

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#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

Trade shows are an excellent way to showcase your business and services. But standing out on the trade show floor to attract visitors to your booth isn’t easy. Graphics are a very important element of a trade show booth design. High-impact graphics are the key differentiator between capturing the attention of attendees and drawing a high volume of booth traffic versus having your booth relegated to being just another exhibit on the crowded show floor. Do you agree? Let us help you create high-level visuals that capture the attention of attendees and maximize the exposure of your brand. Contact our experts! CLIENT: Farrel Pomini exhibiting at #K2019 . . . #tradeshow #tradeshowdesign #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #bridgeport #connecticut #ctagency #nofilter #marketingstrategy #seoproblems #seo #webtraffic #optimization #content #branding101 #designlife #focused #photooftheday
Like a handshake, a strong logo is a powerful tool that can telegraph the type of company that a customer can expect to interact with. Tired logos can convey a company with outdated views, while an overly simplistic logo can telegraph that the company has no passion. SFA can help create or sometimes simply modernize a logo that truly represents our clients' passion. Ready to shine? contact our experts. CLIENT: Invisible Sentinel . . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips #marketingonline #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions #marketingnetwork #marketingideas
marketingsolutions b2b digitalmarketing
In a world where you can be anything be kind! #WorldKindnessDay #agencylife
worldkindnessday agencylife
Home of the free because of the brave. Honoring all those who served and serving. #honoringourveterans #thankyouveterans 11.11.19
thankyouveterans honoringourveterans
JUST LAUNCHED! Iroquois has distinct operating units within the company and their existing corporate website didn’t reflect their current capabilities or help customers with different needs navigate to the help they need online. We met with their sales, marketing and technical teams, multiple times, to gather input and refine messaging, as well as redesigning and rewriting the entire website, including improved UX and usability in a responsive design. WAY TO GO TEAM! Client: Iroquois Gas Transmission System (www.iroquois.com) . . . #b2b #b2bmarketing #marketing #marketingdigital #marketingtips #marketingstrategy #gas #naturalgas #SEO #business #equityfirm #branding #brandingdesign #brandingagency #designs#designers #webdesign #capital #seoproblems #websitelaunch #websitedesign #pipeline
websitedesign b2b seo
Establishing the perfect fit for three complementary services. SFA was contacted by another private equity firm to help rebrand their portfolio company, Theraplay, and recent acquisitions, Austill’s and AOT. Using the SFA brand calibration and market research process, we developed a refined brand positioning, new identity for Austill’s and AOT, and targeted messaging that was written to appeal to diverse customer audiences. Read full case study at www.sfamarketing.com CLIENT: Theraplay . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #bridgeport #connecticut #ctagency #nofilter #marketingstrategy #seoproblems #seo #webtraffic #manufacturing #industrial #entertainment #b2c #medical
ctagency b2b seo
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