Find your edge. Connect visually. Message the heck out of it. How do we do it? We build better brands… identify your competitive edge, establish consistent and compelling messaging, engage sales and leadership teams in the process, and create exceptional design. Providing reasons to trust, reasons to use, and reasons to buy.
A great naming strategy boils down to one critical factor - differentiation.
Unique opportunities and challenges require the proper balance of brand respect, coordination and urgency to maximize the true potential of an acquisition.
Making the simple complicated is commonplace; making the complicated simple, that's brand architecture.
If you’re not projecting your brand value, we guarantee you that your competitors are doing it for you.
Building brands that build trust – and your bottom line.
Defining critical points of differentiation can mean the difference between your product being adopted or simply being considered a commodity.
It's not what a company thinks it is that tempers growth… it’s what it thinks its not.
Tom Oko, Marketing Director
"SFA's strategy was spot on. By creating the umbrella slogan, "Ultrasound clearly defined" we were able to truly segment our product offerings by application and specialty, allowing our sales teams to become far more relevant to each customer's needs."
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