Find your edge. Connect visually. Message the heck out of it. How do we do it? We build better brands… identify your competitive edge, establish consistent and compelling messaging, engage sales and leadership teams in the process, and create exceptional design. Providing reasons to trust, reasons to use, and reasons to buy.
A great naming strategy boils down to one critical factor - differentiation.
Unique opportunities and challenges require the proper balance of brand respect, coordination and urgency to maximize the true potential of an acquisition.
Making the simple complicated is commonplace; making the complicated simple, that's brand architecture.
If you’re not projecting your brand value, we guarantee you that your competitors are doing it for you.
Building brands that build trust – and your bottom line.
Defining critical points of differentiation can mean the difference between your product being adopted or simply being considered a commodity.
It's not what a company thinks it is that tempers growth… it’s what it thinks its not.
Al Cornell
Executive Vice President
"SFA's development of our new website went seamlessly and effectively with an industry site hyper-consumer driven and highly technical in nature. The responsive site design truly reflected our high end brand, with end use consumer page visits and time on page 2X the industry standard. The quality of SFA’s work, attention to detail, and staff experience provided an effective marketing tool for the launch of our new product line and brand initiative."
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#WeAreSFA
We’re a talented group of creative and business people from diverse backgrounds - each with unique strengths. Together, we make your marketing that much better.