Healthcare, Medical Devices and Medtech Marketing for Diverse Audiences

We understand how to market products in the highly regulated medical marketing space, and our experienced marketers know the importance of adhering to research findings, 510(k) language, HIPAA guidelines, and constraints around claims. We also understand that healthcare purchasing decisions fall to multiple stakeholders today including physicians, procurement and administrators.

Our healthcare and medical marketing clients are leading global brands in:

  • Women’s preventive health and surgical products
  • Infertility and reproductive health
  • Cardiovascular care including monitoring, diagnostics, emergency care and surgical interventions
  • Neurological diagnostics, assessment and intervention
  • Men’s health including cancer diagnostics and interventions
  • Medical imaging for a wide range of conditions
  • First responder, 911 and emergency products and medtech

Private Equity

SFA Marketing Drives Value for Private Equity

SFA Marketing has a consistent track record of driving value creation for middle-market private equity firms and their portfolio companies. We’ll help you target and attract investors and acquisitions, and facilitate ROI on your investments.

SFA Marketing’s value to private equity: 

  • Marketing that promotes sales leads and efficiency 
  • Improved brand perception that accelerates growth
  • Persuasive branding that influences customers and prospects
  • Extensive experience working with C-suite and sales teams
  • Consistent returns on your marketing investment
  • Understanding and respect for private equity objectives and processes
  • Excellent, timely communication and service
  • Consistently managing time and costs to scope



Marketing Complex Industrial Products and Processes

Our industrial clients research, develop and produce highly complex products and processes and sell to multiple decision-makers such as C-suite execs, engineering teams and the government. Our approach to industrial marketing is to first understand the technical intricacies of what our clients are selling, and then decide how best to target their brands to multiple audiences.

We have experience working with clients in:

  • Energy including transmission and metering
  • Drilling optimization and steering technology
  • Metrology and measurement technology and services
  • Chemical products and processes (chemical coatings, polymer compounding, ultrasonic technology and more)
  • Precision manufacturing, automation and contract manufacturing
  • Ocean and air cargo and ground logistics companies
  • Aerospace developers of aircraft, components, aftermarket products including systems, components and MRO


Ready to get started?

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We’re a talented group of creative and business people from diverse backgrounds - each with unique strengths. Together, we make your marketing that much better.

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