APS Technology is an established New England-based business with global reach, selling and servicing their highly engineered drilling technologies to customers in APAC, the Middle East, Europe and the Americas. Like many companies led by a strong engineering team, talking to technical purchase influencers about features and benefits was simple. Communicating APS’ business proposition turned out to be more of a challenge.
SFA helped APS develop a series of communications pieces that would highlight not only their technology differentiation, but the value they bring to customers in terms of return on production, minimizing downtime, 24/7 service access and all the valuable components that go into keeping a drilling operation running on time and on budget.
The transformation was dramatic with a new website launched featuring simplified navigation; 3D animation that really “shows off” their technology; technical and business-focused content. Additionally, we rebranded the company logo, produced a corporate brochure, developed digital and print advertising, and significantly upped their trade show game.