When you think digital strategy, you might think mobile design, site analytics or SEO. Of course they’re top of mind, but our digital strategy agency dives deeper into things like automation — how we can make life easier for our clients given the digital tools and technologies at our disposal.
The movie theatre business is a surprisingly tricky business when it comes to digital strategy. Sites require frequent content updates of large video files that can slow page loads. Moviegoers expect online ticketing, loyalty programming, lightning site speed and an easy-to-use interface.
Theatre chain O’Neil Cinemas, is a long-time SFA client whose digital needs have evolved over time. We were initially engaged to improve site UX -- design more visual appeal, create a better interface for their loyalty club, improve site navigation, ensure responsive design for mobile search. We redesigned the front end of the entire site to make it faster, more intuitive and give it more drama.
Our agency has continued to evolve site functionality, automating trailers for example, a task that previously required weekly manual updating. Once you select your preferred theater, the site remembers and personalizes the experience going forward. We’ve integrated online ticket purchasing through the Vista Cinema platform. We also worked with O’Neil staff to ensure compliance with the Americans with Disabilities Act (ADA). Now, Closed Caption, Audio Description, Listening Device, and Wheelchair Accessible attributes are properly entered into the Vista software, and utilize Vista’s API to dynamically pull that information for each movie and display it elegantly with icons along with the movie’s showtimes.
The number one rule as a digital strategy agency is to not become complacent and adapt strategies as the digital landscape evolves. We continue to use promotions, social and other outbound marketing initiatives to help O’Neil fill their seats. We really see digital in terms of what it can do for our clients. For O'Neil, that's continuing to serve up entertaining experiences in a highly competitive marketplace.
We understand that trends shift and marketing moves fast so adaptation and timeliness are key.
Our digital strategy agency prides itself on developing successful marketing strategies that utilize big data, global trends, online competition and muliple other metrics.
Our custom digital strategies start with research, focus groups, and comprehensive audits of all online assets.
Based on the initial research, our strategies often use encompassing multichannel, inegrated approaches that will hit your target audience.
"In the movie business new content is always changing. SFA consistently responds to our time sensitive needs and delivers exceptional creative in the process."
Send us a note or give us a call to discuss how we can help your business.
It is not just about mobile design, site analytics or SEO – it is about making an integrated digital strategy making your life easier.
If you’re not on the first page of search results, you’re probably just sitting on the bench. At a minimum, 75% of clicks go to first page results.
If a properly planned SEO strategy is your lead engine, then a targeted PPC program can be your jet fuel.
Understanding the drivers behind your visitors behavior will deliver a greater focus on what your customer is really looking for.
Give sales a leg up on the competition by arming your team with a tool that can boost orders for even your lowest performers.
Social media and content aggregators have opened up new avenues for marketing. Don’t let your business fall behind.
Your website is the world’s window into your business. Make an impression.
Building every CMS from the ground up allows SFA to customize content management to better suit our client's needs.
Whether you need backend systems, product configurators, inventory management or complex tracking systems, SFA’s interactive teams have the experience and expertise to seamlessly integrate your third party systems.
54.4% of all internet traffic comes from mobile users. Make sure your website looks great on all devices.
Lead generation is at the heart of every sales process. Guiding prospective customers through that process will give your sales teams a better chance to close.
Open a new revenue stream with a fresh online storefront. Let your website do the work for you.
Not all solutions can be found off the shelf. With our extensive expertise, we can custom tailor an application to meet your unique requirements.