While “old school” methods of selling have their merits, they also have their disadvantages. The iBook’s engaging format is among the most powerful selling tools available today, for three reasons:
Hitachi's sales teams were looking for a reliable way to present their offering in the hospital setting. With limited access to decision makers and unreliable internet service, sales needed a vehicle to present tailored content in a very efficient way.
SFA proposed using a custom tailored iBook strategy that allowed the rep to present content on their iPads. Taking advantage of iBooks interactivity, We created a presentation that allowed the physician or VAC member to examine content that interested them the most.
Additionally, the iBook content was posted to Hitachi’s ultrasound website for decision makers to download and share. To date over 4,000 downloads, all with captured id data, have been uploaded.
Tom Oko, Marketing Director
"SFA's strategy was spot on. By creating the umbrella slogan, "Ultrasound clearly defined" we were able to truly segment our product offerings by application and specialty, allowing our sales teams to become far more relevant to each customer's needs."
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