Marketing Automation programs can come in many shapes and sizes. At the end of the day they are about providing engagement and moving the customer down the sales funnel. SFA employs a host of tools including auto-responders, Hubspot marketing tools, MailChimp email services and trackable landing pages, all designed to engage, inform and activate.
Invisible Sentinel provides DNA assay testing technology across a range of food and beverage markets. SFA worked with the organization to rebrand the company, launch a new website and develop a range of collateral materials.
SFA recently implemented a Marketing Automation program utilizing HubSpot’s powerful software platform. Working in Hubspot, we are now using marketing automation to drive more leads and sales opportunity for the company. SFA recently started a series of geo-targeted email campaigns that provide initial outreach to customers / prospects to let them know an Invisible Sentinel representative will be in their area if they’d like to set up a meeting. Through e-mail promotions, automated response mechanisms, website tracking code and effective sales messaging, Invisible Sentinel has benefited from the ability to track customer visits to their website, and has seen a significant increase in sales of their technology.
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It is not just about mobile design, site analytics or SEO – it is about making an integrated digital strategy making your life easier.
Understanding the drivers behind your visitors behavior will deliver a greater focus on what your customer is really looking for.
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