Sales Programs

Framing The Sales Conversation

Whether its taking advantage of a market opportunity or an ongoing campaign, SFA is adept at producing results that feed the sales funnel. We can help analyze your market opportunities and develop a plan of action that will reach your niche customers and truly define your value proposition.

Sales Programs Case Study
Selling More Than a Product

Selling More Than a Product

APS, a leader in down-hole drilling solutions, had traditionally sold their product by defining the value of the product and its capabilities. While APS’ product line had a solid reputation for field performance, the true value of the sale also rested with after sale support and clear upgrade paths for the customer.

SFA went to work defining the entire value chain in the decision making process and uncovered five key benchmarks for which APS had a clear advantage over their competitors. By combining the values and presenting them a singular sales program, the ClearPath support program was born. For the first time, ClearPath truly combined APS’ superior product performance, custom engineering, field support, customer service and consultative sales and pre-planning into on definable sales program

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Digital Marketing Services

A properly designed digital marketing strategy is designed to do three things: drive buyers to your website, convert prospects into leads and help close the sale.

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Social Media Marketing

Social media channels are the mirror of your brand. They provide unique marketing insights and can share your company value in a more personal way.

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Email Marketing

Building strong customer relationships is a key component of growth. Used properly, email marketing campaigns can be a very effective tool to not only reach new customers, but to engage and upsell existing customers.

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Sales Programs

If your sales teams are not communicating the complete value of your offering, then they are simply selling you short.

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Trade Show Marketing

By just thinking, “Build it and they will come” most companies overlook the most critical element in trade show success - Driving potential customers to your booth.

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Print Advertising

Is print dead? Or has it become more tactical?

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