Marketing

In today’s fast paced world of B2B Marketing, engagement means many things. Online, email, traditional and experiential marketing all play a critical role in the quest for new customers. SFA consistently provides our clients with the right mix of marketing vehicles that accommodate budgets, goals and timeframes.

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Social Media Marketing

Social media channels are the mirror of your brand. They provide unique marketing insights and can share your company value in a more personal way.

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Sales Programs

If your sales teams are not communicating the complete value of your offering, then they are simply selling you short.

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Email Marketing

Building strong customer relationships is a key component of growth. Used properly, email marketing campaigns can be a very effective tool to not only reach new customers, but to engage and upsell existing customers.

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Trade Shows

By just thinking, “Build it and they will come” most companies overlook the most critical element in trade show success. Driving potential customers to your booth.

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Video Production

Good video can be your best sales driver. Engage your customers with rich content that builds your case and drives home your value proposition.

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print-advertising

Print Advertising

Is print dead? Or has it become more tactical?

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digital-marketing

Digital Marketing Programs

A properly designed digital marketing strategy is designed to do three things: drive buyers to your website, convert prospects into leads and help close the sale.

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Al Cornell
Executive Vice President

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"SFA's development of our new website went seamlessly and effectively with an industry site hyper-consumer driven and highly technical in nature. The responsive site design truly reflected our high end brand, with end use consumer page visits and time on page 2X the industry standard. The quality of SFA’s work, attention to detail, and staff experience provided an effective marketing tool for the launch of our new product line and brand initiative."

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#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

Did you know logos can help businesses in their endeavor to create a first and lasting positive impact on the viewers and the target audience. Like a handshake, a strong logo is a powerful tool that can telegraph the type of company that a customer can expect to interact with. Tired logos can convey a company with outdated views, while an overly simplistic logo can telegraph that the company has no passion. SFA can help create or sometimes simply modernize a logo that truly represents our clients' passion. Need help creating or designing your logo? Contact our experts. Link in bio. . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips #marketingonline  #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions #marketingnetwork #marketingideas
[LATEST BLOG] Give Your Website Personality When you are building your website you should model it after your best salesperson. You know the one I’m talking about. He/she is a great communicator and very engaging. They tailor their message to each audience, treat every customer as an individual and remember what their interests are. They follow up after every interaction with a customer. And the really good salespeople have integrity and are proud of what they are selling. Read our latest blog and find out how, visit www.sfamarketing.com/insights . . . #blog #blogpost #websitedesign #ROI #salesteam #salesperson #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions
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At SFA we take care to understand your company’s true potential. We provide our clients with a clear and honest look at the way their brand is currently perceived. Our approach to research and analysis involves getting to the core of what attracts leads. We interview customers, sales teams, C-Suite, customer service and processes to uncover a true perception of the company from stakeholders’ perspectives. We delve into your audience on the deepest level to understand where they’re coming from—and where they want to go next. This is just one of many capabilities SFA has to offer; to find out more, click on our link in bio. . . . #research #analysis #researchanalysis #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp
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#happylaborday “Choose a job you love, and you will never have to work a day in your life.”- Confucius Have a safe, fun & relaxing day! . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #trumbull #connecticut #ctagency #nofilter #marketingstrategy #laborday #dayoff
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Promotional marketing is a business marketing strategy designed to stimulate a customer to take action towards a buying decision. No one is going to buy a product or service they haven't heard of, nor will they buy it from you if they don't know what your company offers—this is why a great social media strategy is vital if you want to grow your business. According to Ambassador, 71% of consumers who have experienced positive social media services with a brand are likely to recommend it to others. At SFA, we take pride in providing excellent content marketing strategies to our clients. Click on our link in bio and see how we can improve your brand's social media presence. . . . #socialmediamarketing #socialmedia #socialmediastrategy #socialmediamarketingtips #socialmediaagency #socialmediamarketer #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp
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In the digital age, print can still have impact. That’s why when SFA client APS Technology needed some “brand buzz” before participating in the nation’s largest drilling technology conference, SFA developed a series of ads placed in key trade publications that communicated APS’s commitment to its customers, strong standing in their industry and global presence that many of its competitors could not match. The ads allowed for greater audience reach resulting in many prospects seeking out APS for their depth of offerings and global presence. Let SFA help strengthen your brand perception when you need it most—click on our link in bio to see how you can benefit from our many capabilities. . . . #printadvertising #advertising #advertisingdesign #advertisingcampaign #advertisingservice #advertisingsolutions #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp
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