In today’s fast paced world of B2B Marketing, engagement means many things. Online, email, traditional and experiential marketing all play a critical role in the quest for new customers. SFA consistently provides our clients with the right mix of marketing vehicles that accommodate budgets, goals and timeframes.
Social media channels are the mirror of your brand. They provide unique marketing insights and can share your company value in a more personal way.
If your sales teams are not communicating the complete value of your offering, then they are simply selling you short.
Building strong customer relationships is a key component of growth. Used properly, email marketing campaigns can be a very effective tool to not only reach new customers, but to engage and upsell existing customers.
By just thinking, “Build it and they will come” most companies overlook the most critical element in trade show success. Driving potential customers to your booth.
Good video can be your best sales driver. Engage your customers with rich content that builds your case and drives home your value proposition.
Is print dead? Or has it become more tactical?
A properly designed digital marketing strategy is designed to do three things: drive buyers to your website, convert prospects into leads and help close the sale.
Tom Oko, Marketing Director
"SFA's strategy was spot on. By creating the umbrella slogan, "Ultrasound clearly defined” we were able to truly segment our product offerings by application and specialty, allowing our sales teams to become far more relevant to each customer's needs."