Marketing

In today’s fast paced world of B2B Marketing, engagement means many things. Online, email, traditional and experiential marketing all play a critical role in the quest for new customers. SFA consistently provides our clients with the right mix of marketing vehicles that accommodate budgets, goals and timeframes.

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Social Media Marketing

Social media channels are the mirror of your brand. They provide unique marketing insights and can share your company value in a more personal way.

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Sales Programs

If your sales teams are not communicating the complete value of your offering, then they are simply selling you short.

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Email Marketing

Building strong customer relationships is a key component of growth. Used properly, email marketing campaigns can be a very effective tool to not only reach new customers, but to engage and upsell existing customers.

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Trade Shows

By just thinking, “Build it and they will come” most companies overlook the most critical element in trade show success. Driving potential customers to your booth.

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Video Production

Good video can be your best sales driver. Engage your customers with rich content that builds your case and drives home your value proposition.

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print-advertising

Print Advertising

Is print dead? Or has it become more tactical?

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digital-marketing

Digital Marketing Programs

A properly designed digital marketing strategy is designed to do three things: drive buyers to your website, convert prospects into leads and help close the sale.

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Randy Nagel
Director of Marketing Communications

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"For our category leading medical device products, SFA is our go to agency resource. We can always rely on the talented SFA team to deliver impactful strategic and creative solutions on typical and/or compressed timetables if needed."

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#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

Here's to a day full of fun, family and friends and more than a little bit of luck! #theluckoftheirish #stpatricksday . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips #marketingonline  #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions #marketingideas
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#brandstrategy #capabilities Find your edge. Connect visually. Message the heck out of it. How do we do it? We build better brands… identify your competitive edge, establish consistent and compelling messaging, engage sales and leadership teams in the process, and create exceptional design. Providing reasons to trust, reasons to use, and reasons to buy. LET'S CHAT Client: CooperSurgical . . . #marketing #analytics #googleanalytics #marketinganalytics #medicalmarketing #agencylife #marketingtips #marketingonline  #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingtips #marketingsolutions #marketingnetwork #marketingideas #happyfriday
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TURBOCHARGE YOUR MARKETING EFFORTS Creative is so much more than pretty pictures. It must speak directly to your audience and convey your brand essence. Design is emotional and informational at the same time, it is consistent yet surprising. Above all great design inspires action. SFA provides our clients with inspired creative that sells. Our experienced team acts as an extension of your marketing department and can create efficiencies in supplying your sales, customer service and management teams with the creative content that they need, when they need it most. Are you ready to bolt on our creative services team to your business and watch your efficiencies soar? Contact us! CLIENT: Farrel Pomini . . . #advertising #advertisingagency #advertisingphotography #advertisinglife #AdvertisingDesign #AdvertisingCampaign #advertisingphoto #AdvertisingGuru #advertisingweek #advertisingservice #advertisingagencies #advertisinggoogle #advertisingworks #advertising #advertisingdesigner #advertising101 #advertisingart #advertisingsolutions #manufacturing #medical #industrial #entertainment #b2b #b2c
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[Sneak Peek] Our team has been busy working on something great for one of our clients, Iroquois, who owns and operates a 416-mile interstate natural gas pipeline in the Northeast extending from the U.S.-Canadian border through NY and CT. We can't wait to show you how this map will translate into an interactive system map allowing the users to navigate the Iroquois pipeline. Way to go team! . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips #marketingonline  #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingtips #marketingsolutions #marketingnetwork #marketingideas
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Websites age in dog years 🐶 and what looked good a few years back may not so much anymore. So why not start prepping your brand's website for a redesign? Here’s a list of questions you need to be prepared to answer: · What do you like about your current website? What don’t you like? · Did your website meet the objectives you set out for it? Where did it fall short? · What do your website statistics tell you? Are you losing too many customers before you can engage them? · How do you stack up versus your competition’s websites? How are you competing on Search Engines? · Are there other internal constituents that have a stake in the new website? Sales? Human Resources? Investor Relations? How well is it meeting their needs? · What new functionality do you need to add? Customer Portal? E-Commerce? Social Media? Lead Generation? Marketing Automation? · How does your website support your digital marketing strategy? · Is there anything business-wise that your new website may need to accommodate in the near future? Acquisitions? New Products? · When your website redesign is completed, how will you measure success? Ready to start the process? Contact our experts. Link in bio. . . . #websitedesign #websitedesigner #WEBSITEDESIGNS #websitedesigners #WebsiteDesigning #websitedesigncompany #WebsiteDesignStyle #websitedesigninspiration #websitedesignagency #WebsiteDesignTrends #websitedesignconnecticut #WebsiteDesigningAgency #WebsiteDesigningCompany #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips #marketingonline #marketingplan #marketingsocial #SEO
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Happy International Women’s Day! #iwd2019 The women from SFA had the pleasure to attend The Power of Women networking event, hosted by our client Connecticut Community Bank, it was an inspiring conversation with guest speaker Cindi Bigelow, CEO of @bigelowtea, who shared her professional experiences, overcoming obstacles and embracing opportunities. @julieguerra3776, @carolyneyler and @vivalasita we celebrate your achievements and your tenacity today! 🥳👊🏻👍🏻 #weareSFA . . . #marketing #internationalwomensday #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips  #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingtips #marketingsolutions #marketingnetwork
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