Marketing

In today’s fast paced world of B2B Marketing, engagement means many things. Online, email, traditional and experiential marketing all play a critical role in the quest for new customers. SFA consistently provides our clients with the right mix of marketing vehicles that accommodate budgets, goals and timeframes.

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Social Media Marketing

Social media channels are the mirror of your brand. They provide unique marketing insights and can share your company value in a more personal way.

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Sales Programs

If your sales teams are not communicating the complete value of your offering, then they are simply selling you short.

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Email Marketing

Building strong customer relationships is a key component of growth. Used properly, email marketing campaigns can be a very effective tool to not only reach new customers, but to engage and upsell existing customers.

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Trade Shows

By just thinking, “Build it and they will come” most companies overlook the most critical element in trade show success. Driving potential customers to your booth.

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Video Production

Good video can be your best sales driver. Engage your customers with rich content that builds your case and drives home your value proposition.

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Print Advertising

Is print dead? Or has it become more tactical?

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digital-marketing

Digital Marketing Programs

A properly designed digital marketing strategy is designed to do three things: drive buyers to your website, convert prospects into leads and help close the sale.

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Tom Oko, Marketing Director

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"SFA's strategy was spot on. By creating the umbrella slogan, "Ultrasound clearly defined” we were able to truly segment our product offerings by application and specialty, allowing our sales teams to become far more relevant to each customer's needs."

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#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

Like a handshake, a strong logo is a powerful tool that can telegraph the type of company that a customer can expect to interact with. Tired logos can convey a company with outdated views, while an overly simplistic logo can telegraph that the company has no passion. SFA can help create or sometimes simply modernize a logo that truly represents our clients' passion. Ready to shine? contact our experts. CLIENT: Invisible Sentinel . . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips #marketingonline #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions #marketingnetwork #marketingideas
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In a world where you can be anything be kind! #WorldKindnessDay #agencylife
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Home of the free because of the brave. Honoring all those who served and serving. #honoringourveterans #thankyouveterans 11.11.19
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JUST LAUNCHED! Iroquois has distinct operating units within the company and their existing corporate website didn’t reflect their current capabilities or help customers with different needs navigate to the help they need online. We met with their sales, marketing and technical teams, multiple times, to gather input and refine messaging, as well as redesigning and rewriting the entire website, including improved UX and usability in a responsive design. WAY TO GO TEAM! Client: Iroquois Gas Transmission System (www.iroquois.com) . . . #b2b #b2bmarketing #marketing #marketingdigital #marketingtips #marketingstrategy #gas #naturalgas #SEO #business #equityfirm #branding #brandingdesign #brandingagency #designs#designers #webdesign #capital #seoproblems #websitelaunch #websitedesign #pipeline
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Establishing the perfect fit for three complementary services. SFA was contacted by another private equity firm to help rebrand their portfolio company, Theraplay, and recent acquisitions, Austill’s and AOT. Using the SFA brand calibration and market research process, we developed a refined brand positioning, new identity for Austill’s and AOT, and targeted messaging that was written to appeal to diverse customer audiences. Read full case study at www.sfamarketing.com CLIENT: Theraplay . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #bridgeport #connecticut #ctagency #nofilter #marketingstrategy #seoproblems #seo #webtraffic #manufacturing #industrial #entertainment #b2c #medical
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Our #MondayMotivation is our clients! They truly inspire us to work harder and to deliver our best work! 💪🏻 #WeAreSFA #HelloMonday
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