Website design is more than just your outward appearance; it’s about giving your customers a rewarding and memorable experience. Great design tells a story, it conveys who you are and most importantly what kind of experience your prospect will have when working with you.
UX is not just a series of technical decisions. Website design and color choices also play a big role in guiding the user journey through your site. For SFA healthcare client Cardiva, we made it extremely easy for users to navigate to their desired info on the site applying color to illuminate the journey.
Using their existing brand standards for their leading products, we developed a color scheme to spotlight their latest product introduction. From the home page, the user chooses a distinct path to their preferred product by following the color cues.
Additionally, we modernized their design using an element from their logo to create a “swoosh” of movement throughout. Again, this design element communicates one of Cardiva’s primary messaging points around fast-acting results. Cardiva’s site is now responsive for mobile search and their navigation reflects the dynamic changes in healthcare purchasing; the increasingly prominent role hospital administration plays in product purchase decisions.
Partner, Topspin Consumer Partners
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