Brand Strategy

Find your edge. Connect visually. Message the heck out of it. How do we do it? We build better brands… identify your competitive edge, establish consistent and compelling messaging, engage sales and leadership teams in the process, and create exceptional design. Providing reasons to trust, reasons to use, and reasons to buy.

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Acquisition Integration

Unique opportunities and challenges require the proper balance of brand respect, coordination and urgency to maximize the true potential of an acquisition.

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Brand Architecture & Planning

Making the simple complicated is commonplace; making the complicated simple, that's brand architecture.

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Rebranding & Messaging

If you’re not projecting your brand value, we guarantee you that your competitors are doing it for you.

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Positioning

Building brands that build trust – and your bottom line.

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Value Proposition Development

Defining critical points of differentiation can mean the difference between your product being adopted or simply being considered a commodity.

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Digital Strategy

It is not just about mobile design, site analytics or SEO – it is about making an integrated digital strategy making your life easier.

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Research & Analysis

It's not what a company thinks it is that tempers growth… it’s what it thinks its not.

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Company & Product Naming

A great naming strategy boils down to one critical factor- differentiation.

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Walt Oko, K1 Medical Technology

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"We needed a new way to differentiate our product and make ordering easier. Under an extremely tight deadline, SFA delivered. Their EZ-Build configurator and the marketing materials to support it made a big impact at our trade show and truly set us apart."

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#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

Like a handshake, a strong logo is a powerful tool that can telegraph the type of company that a customer can expect to interact with. Tired logos can convey a company with outdated views, while an overly simplistic logo can telegraph that the company has no passion. SFA can help create or sometimes simply modernize a logo that truly represents our clients' passion. Ready to shine? contact our experts. CLIENT: Invisible Sentinel . . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips #marketingonline #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions #marketingnetwork #marketingideas
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In a world where you can be anything be kind! #WorldKindnessDay #agencylife
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Home of the free because of the brave. Honoring all those who served and serving. #honoringourveterans #thankyouveterans 11.11.19
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JUST LAUNCHED! Iroquois has distinct operating units within the company and their existing corporate website didn’t reflect their current capabilities or help customers with different needs navigate to the help they need online. We met with their sales, marketing and technical teams, multiple times, to gather input and refine messaging, as well as redesigning and rewriting the entire website, including improved UX and usability in a responsive design. WAY TO GO TEAM! Client: Iroquois Gas Transmission System (www.iroquois.com) . . . #b2b #b2bmarketing #marketing #marketingdigital #marketingtips #marketingstrategy #gas #naturalgas #SEO #business #equityfirm #branding #brandingdesign #brandingagency #designs#designers #webdesign #capital #seoproblems #websitelaunch #websitedesign #pipeline
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Establishing the perfect fit for three complementary services. SFA was contacted by another private equity firm to help rebrand their portfolio company, Theraplay, and recent acquisitions, Austill’s and AOT. Using the SFA brand calibration and market research process, we developed a refined brand positioning, new identity for Austill’s and AOT, and targeted messaging that was written to appeal to diverse customer audiences. Read full case study at www.sfamarketing.com CLIENT: Theraplay . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #bridgeport #connecticut #ctagency #nofilter #marketingstrategy #seoproblems #seo #webtraffic #manufacturing #industrial #entertainment #b2c #medical
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Our #MondayMotivation is our clients! They truly inspire us to work harder and to deliver our best work! 💪🏻 #WeAreSFA #HelloMonday
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