Brand Strategy

Find your edge. Connect visually. Message the heck out of it. How do we do it? We build better brands… identify your competitive edge, establish consistent and compelling messaging, engage sales and leadership teams in the process, and create exceptional design. Providing reasons to trust, reasons to use, and reasons to buy.

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Acquisition Integration

Unique opportunities and challenges require the proper balance of brand respect, coordination and urgency to maximize the true potential of an acquisition.

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Brand Architecture & Planning

Making the simple complicated is commonplace; making the complicated simple, that's brand architecture.

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Rebranding & Messaging

If you’re not projecting your brand value, we guarantee you that your competitors are doing it for you.

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Positioning

Building brands that build trust – and your bottom line.

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Value Proposition Development

Defining critical points of differentiation can mean the difference between your product being adopted or simply being considered a commodity.

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Digital Strategy

It is not just about mobile design, site analytics or SEO – it is about making an integrated digital strategy making your life easier.

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Research & Analysis

It's not what a company thinks it is that tempers growth… it’s what it thinks its not.

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Company & Product Naming

A great naming strategy boils down to one critical factor- differentiation.

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Walt Oko, K1 Medical Technology

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"We needed a new way to differentiate our product and make ordering easier. Under an extremely tight deadline, SFA delivered. Their EZ-Build configurator and the marketing materials to support it made a big impact at our trade show and truly set us apart."

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#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

Did you know logos can help businesses in their endeavor to create a first and lasting positive impact on the viewers and the target audience. Like a handshake, a strong logo is a powerful tool that can telegraph the type of company that a customer can expect to interact with. Tired logos can convey a company with outdated views, while an overly simplistic logo can telegraph that the company has no passion. SFA can help create or sometimes simply modernize a logo that truly represents our clients' passion. Need help creating or designing your logo? Contact our experts. Link in bio. . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips #marketingonline  #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions #marketingnetwork #marketingideas
[LATEST BLOG] Give Your Website Personality When you are building your website you should model it after your best salesperson. You know the one I’m talking about. He/she is a great communicator and very engaging. They tailor their message to each audience, treat every customer as an individual and remember what their interests are. They follow up after every interaction with a customer. And the really good salespeople have integrity and are proud of what they are selling. Read our latest blog and find out how, visit www.sfamarketing.com/insights . . . #blog #blogpost #websitedesign #ROI #salesteam #salesperson #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions
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At SFA we take care to understand your company’s true potential. We provide our clients with a clear and honest look at the way their brand is currently perceived. Our approach to research and analysis involves getting to the core of what attracts leads. We interview customers, sales teams, C-Suite, customer service and processes to uncover a true perception of the company from stakeholders’ perspectives. We delve into your audience on the deepest level to understand where they’re coming from—and where they want to go next. This is just one of many capabilities SFA has to offer; to find out more, click on our link in bio. . . . #research #analysis #researchanalysis #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp
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#happylaborday “Choose a job you love, and you will never have to work a day in your life.”- Confucius Have a safe, fun & relaxing day! . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #trumbull #connecticut #ctagency #nofilter #marketingstrategy #laborday #dayoff
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Promotional marketing is a business marketing strategy designed to stimulate a customer to take action towards a buying decision. No one is going to buy a product or service they haven't heard of, nor will they buy it from you if they don't know what your company offers—this is why a great social media strategy is vital if you want to grow your business. According to Ambassador, 71% of consumers who have experienced positive social media services with a brand are likely to recommend it to others. At SFA, we take pride in providing excellent content marketing strategies to our clients. Click on our link in bio and see how we can improve your brand's social media presence. . . . #socialmediamarketing #socialmedia #socialmediastrategy #socialmediamarketingtips #socialmediaagency #socialmediamarketer #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp
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In the digital age, print can still have impact. That’s why when SFA client APS Technology needed some “brand buzz” before participating in the nation’s largest drilling technology conference, SFA developed a series of ads placed in key trade publications that communicated APS’s commitment to its customers, strong standing in their industry and global presence that many of its competitors could not match. The ads allowed for greater audience reach resulting in many prospects seeking out APS for their depth of offerings and global presence. Let SFA help strengthen your brand perception when you need it most—click on our link in bio to see how you can benefit from our many capabilities. . . . #printadvertising #advertising #advertisingdesign #advertisingcampaign #advertisingservice #advertisingsolutions #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp
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