Brand Strategy

Find your edge. Connect visually. Message the heck out of it. How do we do it? We build better brands… identify your competitive edge, establish consistent and compelling messaging, engage sales and leadership teams in the process, and create exceptional design. Providing reasons to trust, reasons to use, and reasons to buy.

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Acquisition Integration

Unique opportunities and challenges require the proper balance of brand respect, coordination and urgency to maximize the true potential of an acquisition.

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Brand Architecture & Planning

Making the simple complicated is commonplace; making the complicated simple, that's brand architecture.

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Rebranding & Messaging

If you’re not projecting your brand value, we guarantee you that your competitors are doing it for you.

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Positioning

Building brands that build trust – and your bottom line.

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Value Proposition Development

Defining critical points of differentiation can mean the difference between your product being adopted or simply being considered a commodity.

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Digital Strategy

It is not just about mobile design, site analytics or SEO – it is about making an integrated digital strategy making your life easier.

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Research & Analysis

It's not what a company thinks it is that tempers growth… it’s what it thinks its not.

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Company & Product Naming

A great naming strategy boils down to one critical factor- differentiation.

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Dan O’Neil

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"In the movie business new content is always changing. SFA consistently responds to our time sensitive needs and delivers exceptional creative in the process."

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#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

Our #MondayMotivation is our clients! They truly inspire us to work harder and to deliver our best work, even on difficult times like this! 💪🏻 #WeAreSFA #HelloMonday #StayHomeStayStrong #WorkingRemotely . . . #marketingagency #digitalagency #quote #clients #weloveourclients #marketingdesign #creative #agencylife #marketinghelp #marketingwork #clientquote #digitalhelp #advertising #socialmedia
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Our team has been working remotely for the past 2 weeks and while we weren't sure how we were going to make it work, one thing is for sure, WE ARE MAKING IT WORK! This is an example of great team work, how we turned around a simple request for a graphic into a LinkedIn targeted campaign to turn leads into new costumers. Way to go team! #thenewnormal #workinngremotely #teamwork Client: Sonics, LinkedIn targeted campaign promoting their PPE upcoming webinar. . . . #webiar #PPE #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp #crisis2020 #coronavirus
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According to Forbes, during this time of crisis, companies will press pause for a moment, take a breath, assess the situation, replay and reevaluate. Our team has been working very hard with our clients coming up with new ways to re-think their marketing efforts and adjust their messaging during this difficult time. Stay strong. Stay healthy. Stay safe. Client: Stamford Tent, PPC campaign about their Medical, Emergency Response, & Disaster Recovery Tenting services . . . #PPC #PPCcampaign #lanidngpage #recoverytent #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp #crisis2020 #coronavirus
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DIGITAL MARKETING TERM EVERYONE SHOULD KNOW: CTR (Click Through Rate) – the percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. It’s the total number of clicks that your page or CTA receives divided by the number of opportunities that people had to click (ex: number of pageviews, emails sent, and so on). Although having an attractive website is half the battle, what good is it if the user doesn’t have a clear path of where to go next? We have experience in making it easier for your target consumer to interact more with your website. See how we can Increase your click through rate using our expertise in reporting and analytics, where we review traffic data in order to tailor your messaging and persona models to potential customers. Check out our link in bio. . . . #clickthroughrate #marketingcampaign #reportingandanalytics #analytics #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp
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Get to know your audience with some help from us. Embrace engagement by working with our capabilities in PPC, SEO, and marketing automation. We can help advertise your brand online or use third-party integration so even more users can get involved with your brand. Curious to know more about these buzzwords and what our interactive team has to offer? Click on our link in bio . . . #ppc #seo #marketingautomation #thirdpartyintegration #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelpsbusiness
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“Here's to strong women, may we know them. May we be them. May we raise them”. Don’t forget to celebrate the wonderful women in your life today! #iwd2020 #WeAretheWomenofSFA 💪🏻 An equal world, is an enabled world 🌎🚺 . . . #internationalwomensday #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingtipsandtrick
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