Brand Strategy

Find your edge. Connect visually. Message the heck out of it. How do we do it? We build better brands… identify your competitive edge, establish consistent and compelling messaging, engage sales and leadership teams in the process, and create exceptional design. Providing reasons to trust, reasons to use, and reasons to buy.

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Acquisition Integration

Unique opportunities and challenges require the proper balance of brand respect, coordination and urgency to maximize the true potential of an acquisition.

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Brand Architecture & Planning

Making the simple complicated is commonplace; making the complicated simple, that's brand architecture.

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Rebranding & Messaging

If you’re not projecting your brand value, we guarantee you that your competitors are doing it for you.

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Positioning

Building brands that build trust – and your bottom line.

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Value Proposition Development

Defining critical points of differentiation can mean the difference between your product being adopted or simply being considered a commodity.

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Digital Strategy

It is not just about mobile design, site analytics or SEO – it is about making an integrated digital strategy making your life easier.

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Research & Analysis

It's not what a company thinks it is that tempers growth… it’s what it thinks its not.

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Company & Product Naming

A great naming strategy boils down to one critical factor- differentiation.

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Tom Oko, Marketing Director

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"SFA's strategy was spot on. By creating the umbrella slogan, "Ultrasound clearly defined” we were able to truly segment our product offerings by application and specialty, allowing our sales teams to become far more relevant to each customer's needs."

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#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

In case you missed it, check out one of our latest website for client RigMinder. RigMinder has a unique suite of downhole drilling automation products that they are advertising to specific positions within the drilling industry. Messaging was key in this project and we worked closely with the RigMinder team to tune it in. www.rigminder.com #webdesign #responsivedesign . . . #tuesdaymotivation #userengagement #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingsocial #marketingtools #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice
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Did you know the more visually appealing your site is, the more users will want to engage with it? Users’ engagement comes from your ability to continue peak visitors’ interest on your website. Once the users can easily see your website's value, engagement will follow. How can you peak potential customers’ interest? Let us help! Client stats: @oneilcinemas, website launched in November 2018. www.oneilcinemas.com . . . #tuesdaymotivation #userengagement #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingonline  #marketingplan #marketingsocial #marketingtools #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions #marketingnetwork
Our #MondayMotivation is our clients! They truly inspire us to work harder and to deliver our best work! 💪🏻 #WeAreSFA #HappyMonday . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips #marketingonline  #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions #marketingnetwork #marketingideas
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Today we are celebrating @julieguerra3776, our awesome Office Manager. Happy 10th Anniversary at SFA! Thank you for always having a positive attitude, never let your enthusiasm and professionalism fade, this is your strength. You truly are appreciated and valued here. We are so proud to have you as a part of our team…Cheers to many more years to come! #WeAreSFA #WorkAnniversary #happyfriday . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips #marketingonline  #marketingplan #marketingsocial #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice
[LATEST BLOG] 📧 In 2019, with so many new avenues for #marketing it may seem like #email has fallen by the wayside. However, it's as vital as ever and we thought now might be a good time to revisit this tried and true marketing tool and the best modern practices for it. Visit our blog to read full article. 👉🏻Link in bio . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingonline  #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions #marketingnetwork #marketingideas
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Happy Mother’s Day to all the wonderful moms out there! Big shout out to our hard working moms @julieguerra3776 and @carolyneyler, have a great and relaxing day! 💐 #WeAreSFA #mothersday . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips #marketingonline  #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems
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