Brand Strategy

Find your edge. Connect visually. Message the heck out of it. How do we do it? We build better brands… identify your competitive edge, establish consistent and compelling messaging, engage sales and leadership teams in the process, and create exceptional design. Providing reasons to trust, reasons to use, and reasons to buy.

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Acquisition Integration

Unique opportunities and challenges require the proper balance of brand respect, coordination and urgency to maximize the true potential of an acquisition.

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Brand Architecture & Planning

Making the simple complicated is commonplace; making the complicated simple, that's brand architecture.

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Rebranding & Messaging

If you’re not projecting your brand value, we guarantee you that your competitors are doing it for you.

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Positioning

Building brands that build trust – and your bottom line.

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Value Proposition Development

Defining critical points of differentiation can mean the difference between your product being adopted or simply being considered a commodity.

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Digital Strategy

It is not just about mobile design, site analytics or SEO – it is about making an integrated digital strategy making your life easier.

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Research & Analysis

It's not what a company thinks it is that tempers growth… it’s what it thinks its not.

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Company & Product Naming

A great naming strategy boils down to one critical factor- differentiation.

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Tom Oko, Marketing Director

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"SFA's strategy was spot on. By creating the umbrella slogan, "Ultrasound clearly defined” we were able to truly segment our product offerings by application and specialty, allowing our sales teams to become far more relevant to each customer's needs."

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#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

Our client Invisible Sentinel has crafted a series of email campaigns targeting breweries that are getting extraordinary results. Using personalization, compelling calls to action, and carefully crafted email copy, underpinned with HubSpot’s marketing automation system, Invisible Sentinel can boast of these successes: • A “Limited Time Free Offer” email with a 41.3% Open Rate. • A geographically-centered appointment setting email that got a 52.9% Open Rate and a 4.2% Click Rate. • An email focusing on a particular brewing pain point (spoiled beer) that got a 54.3% Open Rate and an astounding 12.2% Click Rate. All this goes to show that when you combine great creative with an innovative product that solves a big problem you can still get outstanding results with email marketing. Ready to take your email campaign to the next level? Contact our experts! Cheers! . . . #marketing #capabilities #emailmarketing #email #marketinganalytics #marketingdigital #agencylife #marketingonline #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions #marketingnetwork #marketingideas
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Value propositions are about creating a solution for your customers. By understanding their real needs and applying our brand research, SFA begins to test and ultimately deploy a solid value proposition. This proposition helps to differentiate your brand and out position your competition, putting you a cut above the rest. Let our team of experts help show why your brand matters! . . . #valueproposition #valuepropositiondevelopment #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp
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Happy Birthday to our awesome Web Developer @tim_troiano! Wishing you a day filled with happiness and a year filled with joy. Have a fantastic birthday and a great weekend! Cheers! #birthdayboy #oreocheesecake . . . #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingstrategist #digitalmarketingtools #digitalmarketingconsultant #digitalmarketingexpert #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy
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According to HubSpot, 69% of marketers say converting leads is their top priority. So why not make it yours? In this digital age, we understand that simplicity is key when you want more conversions. In order for the user to better engage with your site, you must make it clear how your brand will evoke positive change or help solve problems that can turn into those conversions. SFA’s many services can help create a straightforward path to where you want users to be. Interested in learning more? Contact our experts. Link in bio. . . . #digitalmarketing #digitalmarketingagency #digitalmarketingtips #digitalmarketingstrategy #digitalmarketingstrategist #digitalmarketingtools #digitalmarketingconsultant #digitalmarketingexpert #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp
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TURBOCHARGE YOUR MARKETING EFFORTS — Creative is so much more than pretty pictures. It must speak directly to your audience and convey your brand essence. Design is emotional and informational at the same time, it is consistent yet surprising. Above all great design inspires action. SFA provides our clients with inspired creative that sells. Our experienced team acts as an extension of your marketing department and can create efficiencies in supplying your sales, customer service and management teams with the creative content that they need, when they need it most. #HappyFriday Caught in action: Carolyn & Masita. We can't wait to show you what they have been up to! . . . #creativeteam #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingsocial #marketingtools #marketinglife #digitalmarketing #digitalstrategy #marketingstrategy #brand #socialmedia #marketingadvice #b2b #designers
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Land of the free, home of the brave! Happy 4th of July everyone! 💙❤️ #independenceday . . . #holiday #fourthofjuly #agencylife #marketingagency #madeinamerica #marketing #branding #medical #manufacturing #digitalmarketing #webdesign #seo #seoproblems #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp #creative
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