Brand Strategy

Find your edge. Connect visually. Message the heck out of it. How do we do it? We build better brands… identify your competitive edge, establish consistent and compelling messaging, engage sales and leadership teams in the process, and create exceptional design. Providing reasons to trust, reasons to use, and reasons to buy.

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Acquisition Integration

Unique opportunities and challenges require the proper balance of brand respect, coordination and urgency to maximize the true potential of an acquisition.

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Brand Architecture & Planning

Making the simple complicated is commonplace; making the complicated simple, that's brand architecture.

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Rebranding & Messaging

If you’re not projecting your brand value, we guarantee you that your competitors are doing it for you.

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Positioning

Building brands that build trust – and your bottom line.

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Value Proposition Development

Defining critical points of differentiation can mean the difference between your product being adopted or simply being considered a commodity.

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Digital Strategy

It is not just about mobile design, site analytics or SEO – it is about making an integrated digital strategy making your life easier.

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Research & Analysis

It's not what a company thinks it is that tempers growth… it’s what it thinks its not.

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Company & Product Naming

A great naming strategy boils down to one critical factor- differentiation.

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Tom Oko, Marketing Director

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"SFA's strategy was spot on. By creating the umbrella slogan, "Ultrasound clearly defined” we were able to truly segment our product offerings by application and specialty, allowing our sales teams to become far more relevant to each customer's needs."

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#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

51% of B2B marketers prioritize creating visual assets as part of their content marketing strategy (HubSpot, 2019). With good reason, too—our Creative Services provide beyond striking visuals. They are a representation of your brand and should engage your audience to the point that inspires action. Our team has ample experience in providing creative content that not only catches the eye, but sells. Be a part of the statistic and jumpstart your brand with a fresh look that will turn heads. Check out our link in bio for more. . . . #visualmarketing #visualmarketing2020 #visualmarketingexperts #visualmarketingstrategy #visualmarketingtips #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp
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According to Hubspot, more than 500 million people use Instagram every day (2019). Imagine the kind of exposure your brand can achieve through social media marketing? Catch your audience’s attention whether to promote events, new offerings, or featured products. Our eye for captivating graphics will make your brand rise above the rest. Check our link in bio to see how your brand can shine. . . . #socialmedia #socialmediamarketing #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp #marketingsales #sales
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Set your future on the right path with our many services. Through careful research, attention to detail, and solid digital strategy, we can help pave the way for your brand in 2020. Create more consumer engagement by way of improved marketing plans and sales programs, among our other amazing capabilities. Click on our link in bio to get started! . . . #marketingcampaign #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp #marketingsales #sales
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GETTING PEOPLE TO VISIT IS WHAT MATTERS MOST SFA shines in the development of pre-show promotional programs that will create a “buzz” for our clients. Email programs, social media, teasers and traditional advertising all play an integrated part in targeting the right customers to visit your booth. Once there, our trade show services including booth design, the development of product exhibits, graphics, interactive kiosks, as well as extensive at-show and post-show public relations will have your customers asking all the right questions. Need help with your next event? Contact ourexpwrts! Link in bio CLIENT: Cardiva Medical (www.cardivamedical.com) . . #tradeshow #tradeshowdesign #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #bridgeport #connecticut #ctagency #nofilter #marketingstrategy #seoproblems #seo #webtraffic #optimization #content #branding101 #designlife #focused #photooftheday
A new year is a great time to debut a new look. CHEMRES, a polymer compounds company, did just that. Have a look at their new redesign and consider if it might be time for a redesign of your own site! #WebDesign CLIENT: CHEMRES URL: www.chemres.com . . . #b2b #b2bmarketing #marketing #marketingdigital #webdevelopment #marketingstrategy #webredesign #SEO #business #branding #brandingdesign #brandingagency #designs #designers #webdesign #analytics #seoproblems #responsivedesign
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Happy (42+18)th birthday to the President of SFA! We hope you have a great birthday! Cheers to many more! #WeAreSFA #agencylife . . . #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #bridgeport #connecticut #ctagency #nofilter #marketingstrategy #seoproblems #seo #webtraffic #optimization #content #branding101 #designlife #focused #photooftheday
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