Brand Strategy

Find your edge. Connect visually. Message the heck out of it. How do we do it? We build better brands… identify your competitive edge, establish consistent and compelling messaging, engage sales and leadership teams in the process, and create exceptional design. Providing reasons to trust, reasons to use, and reasons to buy.

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Acquisition Integration

Unique opportunities and challenges require the proper balance of brand respect, coordination and urgency to maximize the true potential of an acquisition.

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Brand Architecture & Planning

Making the simple complicated is commonplace; making the complicated simple, that's brand architecture.

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Rebranding & Messaging

If you’re not projecting your brand value, we guarantee you that your competitors are doing it for you.

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Positioning

Building brands that build trust – and your bottom line.

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Value Proposition Development

Defining critical points of differentiation can mean the difference between your product being adopted or simply being considered a commodity.

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Digital Strategy

It is not just about mobile design, site analytics or SEO – it is about making an integrated digital strategy making your life easier.

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Research & Analysis

It's not what a company thinks it is that tempers growth… it’s what it thinks its not.

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Company & Product Naming

A great naming strategy boils down to one critical factor- differentiation.

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Randy Nagel
Director of Marketing Communications

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"For our category leading medical device products, SFA is our go to agency resource. We can always rely on the talented SFA team to deliver impactful strategic and creative solutions on typical and/or compressed timetables if needed."

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#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

Happy birthday @markszogas wishing you a great birthday! Cheers to a great year! #boss . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #bridgeport #connecticut #ctagency #nofilter #marketingstrategy #seoproblems #seo #webtraffic #optimization #content #branding101 #designlife #focused #photooftheday #manufacturing #industrial #entertainment #b2c #medical
digitalmarketing medical b2b
#10yearchallenge Fair to say we are looking better than ever! What a difference 10 years make…what did your website look like 10 years ago? #responsivedesign #digitalexperts www.sfamarketing.com . . . #transformationtuesday #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #manufacturing #industrial #entertainment #medical #oil # gas
digitalmarketing medical b2b
Did you know people prefer face-to-face meetings? The truth is personal connection is key, we connect with our clients better when we are able to meet in person. In a survey by Forbes that spoke to 760 business executives, 85% said their reason was that it builds stronger, more meaningful business relationships. We totally agree, plus it gives us the opportunity to see the work we've done for them! PROJECT: Video for CooperSurgical's headquarters done in After Effects. . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #creative #marketingstrategy #seoproblems #seo #designlife #socialmedia #manufacturing #industrial #entertainment #b2c #medical
digitalmarketing medical b2b
This is what turning 2️⃣6️⃣ looks like! Happy birthday 🎉🎂🎊🎈to our awesome Production/Graphic Designer @vivalasita! We hope you had a great day! #WeAreSFA #agencylife #birthdaygirl . . . #marketing #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #creative #marketingstrategy #seoproblems #seo #designlife #socialmedia #manufacturing #industrial #entertainment #b2c #medical
digitalmarketing medical b2b
In case you missed it, we launched the new Cardiva Medical website last week! We made it extremely easy for users to navigate to their desired info on the site applying color to illuminate the journey. Cardiva’ssite is now responsive for mobile search and their navigation reflects the dynamic changes in healthcare purchasing; the increasingly prominent role hospital administration plays in product purchase decisions. Check it out! www.cardivamedical.com CLIENT: Cardiva Medical (www.cardivamedical.com) . . . #marketingmonday #marketing #agencylife #seo #UX #UI #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #manufacturing #industrial #entertainment #medical #oil # gas #creative
In case you missed it, we launched the new Cardiva Medical website last week! We made it extremely easy for users to navigate to their desired info on the site applying color to illuminate the journey. Cardiva’ssite is now responsive for mobile search and their navigation reflects the dynamic changes in healthcare purchasing; the increasingly prominent role hospital administration plays in product purchase decisions. Check it out! www.cardivamedical.com CLIENT: Cardiva Medical (www.cardivamedical.com) . . . #marketingmonday #marketing #agencylife #seo #UX #UI #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #manufacturing #industrial #entertainment #medical #oil # gas #creative
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