Industrial Marketing Case Study: Ward Leonard

The original founder of Ward Leonard served on Thomas Edison's engineering team. To say we felt the pressure to deliver an intelligent communications program is an understatement. SFA was charged with modernizing this historically rich brand. Like all of our branding efforts, we approached this one with the same objective ‒ helping to positively impact sales at Ward Leonard.

SFA created a new website, collateral, corporate video, advertising, PR and direct mail campaigns. We wrapped all of this messaging around a unique umbrella of service and support called Ward Leonard MotorCare™. Now more than ever, Ward Leonard is well positioned to dominate the military, heavy industry and energy markets.

  • Website CMS
  • Web Design
  • Branding
  • Positioning
  • Naming and Identity
  • Copywriting
  • Collateral
  • Video Scripting, Production and Editing
  • Public Relations
  • Direct Mail
  • Events
  • Partner Marketing

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