LongueVue Capital

Rebranding Private Equity & Portfolio

LongueVue Capital (LVC) is a private equity firm focused on providing human and financial capital to entrepreneurs and management teams in the competitive middle market. To date, LVC has demonstrated a track record that spans three funds and over $500 million in committed capital.

SFA is a long-term marketing partner to LVC, having rebranded the private equity firm twice over the years, as well as working with LVC to enhance the value of multiple portfolio companies including Blue Dot Energy Services (that was sold for $75 million), Ascent Aviation, St. George Logistics and, most recently, Azimuth Technology’s B2B and B2C sites. Additionally, we assist LVC with publicizing their acquisitions and related fund news through outreach to target media and email marketing to the financial industry.

For LVC’s latest site rebrand, SFA assisted with refining their value proposition to investment partners and prospects; communicating the firm’s continued growth and segment expertise; and presenting a user-friendly, modern site experience. We sent a photographer to their company headquarters to capture images of their team at work set against the backdrop of the iconic city they call home, New Orleans. We look forward to a continued partnership with this fast-growing private equity firm and future additions to their investment portfolio.


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