Invisible Sentinel

Branding Innovative Tech

We began the process of branding Invisible Sentinel the way we always do—by defining their distinctive story, what is their DNA in essence. We spoke with the company’s founders, customers, marketing and sales teams, and conducted extensive competitive and market research to first, understand a very complex science, and second, determine how Invisible Sentinel is uniquely positioned in their marketplace.

We brought molecular biology to the masses by communicating with clear graphics, in language even a layman could understand, why Invisible Sentinel’s technology is faster, more accurate, easier to use and cost effective. The company’s solution set continues to grow and gain popularity today with prominent names in the beer, wine and food industries adopting the technology to improve their workflow and end product.

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