Invisible Sentinel

Branding Innovative Tech

We began the process of branding Invisible Sentinel the way we always do—by defining their distinctive story, what is their DNA in essence. We spoke with the company’s founders, customers, marketing and sales teams, and conducted extensive competitive and market research to first, understand a very complex science, and second, determine how Invisible Sentinel is uniquely positioned in their marketplace. This process led to a site rebrand and redesign that targets customers in specific industries.

Working in Hubspot, we are now using marketing automation to drive more leads and sales opportunity for the company. SFA recently started a series of geo-targeted email campaigns that provide initial outreach to customers / prospects to let them know an Invisible Sentinel representative will be in their area if they’d like to set up a meeting. The SFA digital team also worked to improve the company’s search engine rankings by optimizing their site for improved organic traffic. In just the first couple of months, their search visibility for Google has already increased by over 135%, resulting in a significant increase in users, new users, and sessions from organic search. We will also continue to refine their PPC campaigns to drive up engagement and conversions on their site.

Through our work with Invisible Sentinel, SFA brought molecular biology to the masses — communicating with clear graphics, in language even a layman could understand, why Invisible Sentinel’s technology is faster, more accurate, easier to use and cost effective. The company’s solution set continues to grow and gain popularity today with prominent names in the beer, wine and food industries adopting the technology to improve their workflow and end product.

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