Investing in Brand Marketing

Our latest client partnership marks another milestone in SFA’s long-term relationship with New Orleans-based private equity firm LongueVue Capital (LVC). Initially, we helped LVC rebrand their own firm, developing their logo, website and other marketing. We’ve since worked with LVC to rebrand several of their portfolio companies in oil services, aerospace, logistics and now the defense industry with Azimuth Technology. Shortly after LVC invested growth capital in Azimuth, SFA was brought on board as a branding and strategic marketing partner by the management team.

Azimuth Technology is building a powerful reputation in the contract manufacturing space, and needed a significantly upgraded web presence, brochure and trade show exhibit to convey their precision manufacturing capabilities to the firearms and defense industries. Azimuth has made tremendous investments in their high-tech manufacturing facility, equipment and training, yet their marketing materials didn’t adequately reflect their true value. Through market and competitor research, executive interviews, and visits to Azimuth’s state-of-the-art manufacturing facility, SFA began the process of strategically rebranding Azimuth in a way that clearly communicates their exceptional quality control, industry certifications, and processes which enable them to manufacture the most precise and repeatable components achievable.

The new website was written, designed and responsively coded by SFA in a matter of weeks, and launched just in time for Azimuth’s largest industry trade event. Additionally, SFA produced Azimuth’s trade show booth exhibit and capabilities brochure under similarly tight deadlines. Azimuth ownership had this to say about our work, “I believe the website looks first class and very professional. It shows well graphically, and depicts the strategy of precision manufacturing and time-based competition we articulated to you. Well done!”

B2B Marketing agency testimonial

Al Cornell
Executive Vice President

Advertising agency client logo

"SFA's development of our new website went seamlessly and effectively with an industry site hyper-consumer driven and highly technical in nature. The responsive site design truly reflected our high end brand, with end use consumer page visits and time on page 2X the industry standard. The quality of SFA’s work, attention to detail, and staff experience provided an effective marketing tool for the launch of our new product line and brand initiative."

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