SFA Marketing revitalized PICPA's brand and corporate identity through a comprehensive rebranding strategy. Recognizing that the existing brand had grown tired and dated, SFA embarked on a mission to rejuvenate the Pennsylvania Institute of CPAs (PICPA) with a fresh and dynamic brand platform. The process began with in-depth market research and member surveys to understand the evolving needs and preferences of current and potential members.
Leveraging these insights, SFA crafted new value propositions that highlighted the modern and forward-thinking aspects of PICPA. Updated copy and messaging were developed to reflect the organization's commitment to innovation, professional growth, and community engagement. Through this revitalization, PICPA now presents a vibrant and appealing image, effectively attracting new and younger members to the profession.
Randy Nagel
Director of Marketing Communications
"For our category leading medical device products, SFA is our go to agency resource. We can always rely on the talented SFA team to deliver impactful strategic and creative solutions on typical and/or compressed timetables if needed."
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