Pennsylvania Institute of CPAs

Energizing PICPA: Rebranding Strategy

SFA Marketing revitalized PICPA's brand and corporate identity through a comprehensive rebranding strategy. Recognizing that the existing brand had grown tired and dated, SFA embarked on a mission to rejuvenate the Pennsylvania Institute of CPAs (PICPA) with a fresh and dynamic brand platform. The process began with in-depth market research and member surveys to understand the evolving needs and preferences of current and potential members.

Leveraging these insights, SFA crafted new value propositions that highlighted the modern and forward-thinking aspects of PICPA. Updated copy and messaging were developed to reflect the organization's commitment to innovation, professional growth, and community engagement. Through this revitalization, PICPA now presents a vibrant and appealing image, effectively attracting new and younger members to the profession.

http://www.picpa.org

B2B Marketing agency testimonial

Walt Oko, K1 Medical Technology

Advertising agency client logo

"We needed a new way to differentiate our product and make ordering easier. Under an extremely tight deadline, SFA delivered. Their EZ-Build configurator and the marketing materials to support it made a big impact at our trade show and truly set us apart."

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