SFA Marketing revitalized PICPA's brand and corporate identity through a comprehensive rebranding strategy. Recognizing that the existing brand had grown tired and dated, SFA embarked on a mission to rejuvenate the Pennsylvania Institute of CPAs (PICPA) with a fresh and dynamic brand platform. The process began with in-depth market research and member surveys to understand the evolving needs and preferences of current and potential members.
Leveraging these insights, SFA crafted new value propositions that highlighted the modern and forward-thinking aspects of PICPA. Updated copy and messaging were developed to reflect the organization's commitment to innovation, professional growth, and community engagement. Through this revitalization, PICPA now presents a vibrant and appealing image, effectively attracting new and younger members to the profession.
Jennifer Hoynes
Global Marketing Director
"SFA Marketing is truly an extension of Ashcroft’s marketing team by providing outstanding creative that is relevant, compelling and on brand. Their understanding of B2B and the technical nature of our products makes them a credible partner because they ‘get it.’ Their creativity and partnership approach makes them a pleasure to work with!"
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