Dental Marketing Case Study: Centrix

SFA Marketing was hired by Centrix to develop a new brand strategy and aggressive marketing plan for expansion of this dental supply and manufacturing company. Incredibly enthusiastic about their business, Centrix was open to a playful design concept, having fun with copy and the "making dentistry easier" positioning.

In addition to developing the new strategy and tag line, SFA integrated corporate and product advertising, media plans, web design and maintenance, product collateral, direct mail campaigns, packaging design for more than 150 products, trade show materials, identity and Public Relations.

  • Brand Strategy
  • Marketing Planning
  • Naming / Taglines
  • Web Design
  • Website Maintenance
  • Email Marketing
  • Collateral
  • Promotions
  • Public Relations
  • Direct Mail
  • Events
  • Catalogs
  • Media Planning

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