SFA Marketing Re-Brand and Website Relaunch

We are pleased to announce that SFA Marketing – a leading B2B marketing communications agency with a 25-year track record of helping clients out-think and out-communicate the competition – has just launched a new website at our old address: www.sfamarketing.com.

It has been 5 years since our last redesign and, although the previous design really stood the test of time, we realized that it didn’t fully represent the agency we had become during those 5 years. Like our customers – and marketing itself – we have evolved to incorporate cutting edge capabilities in Digital Marketing (SEO, Social Media Marketing, PPC, etc.), Marketing Automation, iBook Sales Tools, and more. We needed to represent these capabilities on the website – along with all the traditional branding and marketing communication capabilities - and illustrate them with Case Studies from the many wonderful clients we have been privileged to work with.

In addition, our new website is practicing what we have been preaching to our customers by being exquisitely designed to maximize our Search Engine Ranking and allow us to get the most out of our various Digital Marketing strategies. By breaking out all our Capabilities and showcasing them in granular fashion we will not only be more fully representing the many ways we help our clients succeed but we will also be making it easier for our future clients to find us organically – via Social Media and Search Engines. And we’ve made it easier for clients to contact us from any page within the website.

Last, but not least, we took the opportunity of the website redesign to Re-Calibrate Our Brand. After helping so many of our clients refresh their brand by talking to their C-Level leadership, employees, and customers and revisiting our position vis-à-vis their competition – we did the same exercise for ourselves. It was refreshing and fun!

If you have a moment and could take a look at our website and give us your feedback we would greatly appreciate it. You can send your feedback to our [email protected].

Oh, and BTW, please let us know if SFA Marketing can contribute to your success by crafting better marketing communications for your organization in 2019.

See Our Capabilities

We know every business has its own sets of challenges around marketing budgets and resources. We’re here to help – whether it’s fiscal year marketing planning or a targeted attack you need ASAP. Let’s get down to business.

Ready to get started?

#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

It is Friday, time to make stories for Monday! Have a great weekend everyone. Don’t forget to smile, it is good for the soul. #GoodFriday . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingonline  #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions #marketingnetwork #marketingideas
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We've rolled out yet another website! APS Technology, Inc., a leader in drilling solutions, now has a website that better reflects their brand and provides an informative and memorable experience for their users.The new site was developed to showcase APS’s advanced product lines and service offerings, giving customers faster access to the information they need. Check it out at APS-tech.com. Way to go team! The website looks great! #responsivedesign . . . #web #webdevelopment #webdesign #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingtools #marketingteam #marketinglife#b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #seo #marketingsolutions #marketingnetwork #marketingideas #responsivewebsites #digital
We've rolled out yet another website! APS Technology, Inc., a leader in drilling solutions, now has a website that better reflects their brand and provides an informative and memorable experience for their users.The new site was developed to showcase APS’s advanced product lines and service offerings, giving customers faster access to the information they need. Check it out at APS-tech.com. Way to go team! The website looks great! #responsivedesign . . . #web #webdevelopment #webdesign #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingtools #marketingteam #marketinglife#b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #seo #marketingsolutions #marketingnetwork #marketingideas #responsivewebsites #digital
We've rolled out yet another website! APS Technology, Inc., a leader in drilling solutions, now has a website that better reflects their brand and provides an informative and memorable experience for their users.The new site was developed to showcase APS’s advanced product lines and service offerings, giving customers faster access to the information they need. Check it out at APS-tech.com. Way to go team! The website looks great! #responsivedesign . . . #web #webdevelopment #webdesign #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingtools #marketingteam #marketinglife#b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #seo #marketingsolutions #marketingnetwork #marketingideas #responsivewebsites #digital
Did you know more than half of people worldwide use their mobile device over their desktop? 53% using mobile compared to just over 43% who gravitate toward their desktop. All the more reason, every business website needs to be optimized for mobile across all devices. The number one benefit of a responsive layout is the guarantee that any user on any device will have the best experience possible on your website. And, the most consistent. Website responsiveness is also a great way to refine the content on your site, making sure that those using a mobile device are only seeing the most essential information. With the Google algorithm update, a responsive web design increases visibility on search engines—because it is mobile-friendly. A site with an effective mobile experience will show up in search results above one without. #tuesdaythoughts Mobile devices 📱are here to stay, and their impact on business is significant. If your website is lacking in its mobile experience, contact our experts. 👉🏻Link in bio #responsivedesign . . . #web #webdevelopment #webdesign #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #seo #marketingsolutions #marketingnetwork #marketingideas #responsivewebsites #digital
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Repositioning Our Client Post-Merger: When Aloka was acquired by Hitachi and a new company was formed. SFA was tasked with redefining the new organization's brand and communicating the enhanced value that the merger provided to its multiple constituencies. Through extensive research and interviews with physicians, hospital administrators, customers and sales people, SFA developed the "Ultrasound Solutions Clearly Defined" platform that served as Hitachi Aloka's central value proposition, clearly defining the value of the brand at every touch point within the hospital supply chain. This messaging then became the foundation for an integrated marketing campaign focused on educating prospective customers on the many advantages the brand and its superior product had to offer. Want to know more? Click our link in bioto read full case study. CLIENT: Hitachi Healthcare Americas . . . #branding #brandingtips #brandingandmarketing #brandingidentity #marketing #marketingresearch #webdesign #websitedesign #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp #research #analysis #interactive
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