iBook Development

A tool that can boost orders

While “old school” methods of selling have their merits, they also have their disadvantages. The iBook’s engaging format is among the most powerful selling tools available today, for three reasons:

  1. iBooks are feature-rich and therefore engage the prospect.
  2. iBooks can be easily updated and tailored to present specific content.
  3. iBooks are downloaded content, not Wi-Fi, cellular, or network dependent.

See an iBook selling tool that was part of a product series.

Interactive iBook
iBook Development Case Study
Hitachi's use of iBooks as a sales tool

Hitachi's use of iBooks as a sales tool

Hitachi's sales teams were looking for a reliable way to present their offering in the hospital setting. With limited access to decision makers and unreliable internet service, sales needed a vehicle to present tailored content in a very efficient way.

SFA proposed using a custom tailored iBook strategy that allowed the rep to present content on their iPads. Taking advantage of iBooks interactivity, We created a presentation that allowed the physician or VAC member to examine content that interested them the most.

Additionally, the iBook content was posted to Hitachi’s ultrasound website for decision makers to download and share. To date over 4,000 downloads, all with captured id data, have been uploaded.

View the full Hitachi Case Study.

B2B Marketing agency testimonial

Tom Oko, Marketing Director

Advertising agency client logo

"SFA's strategy was spot on. By creating the umbrella slogan, "Ultrasound clearly defined" we were able to truly segment our product offerings by application and specialty, allowing our sales teams to become far more relevant to each customer's needs."

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