A tool that can boost orders

While “old school” methods of selling have their merits, they also have their disadvantages. The iBook’s engaging format is among the most powerful selling tools available today, for three reasons:

  1. iBooks are feature-rich and therefore engage the prospect.
  2. iBooks can be easily updated and tailored to present specific content.
  3. iBooks are downloaded content, not Wi-Fi, cellular, or network dependent.

See an iBook selling tool that was part of a product series.

Interactive iBook
iBook Development Case Study
Hitachi's use of iBooks as a sales tool

Hitachi's use of iBooks as a sales tool

Hitachi's sales teams were looking for a reliable way to present their offering in the hospital setting. With limited access to decision makers and unreliable internet service, sales needed a vehicle to present tailored content in a very efficient way.

SFA proposed using a custom tailored iBook strategy that allowed the rep to present content on their iPads. Taking advantage of iBooks interactivity, We created a presentation that allowed the physician or VAC member to examine content that interested them the most.

Additionally, the iBook content was posted to Hitachi’s ultrasound website for decision makers to download and share. To date over 4,000 downloads, all with captured id data, have been uploaded.

View the full Hitachi Case Study.

quote

Tom Oko, Marketing Director

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"SFA's strategy was spot on. By creating the umbrella slogan, "Ultrasound clearly defined” we were able to truly segment our product offerings by application and specialty, allowing our sales teams to become far more relevant to each customer's needs."

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Reporting & Analytics

Understanding the drivers behind your visitors behavior will deliver a greater focus on what your customer is really looking for.

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SEO

If you’re not on the first page of search results, you’re probably just sitting on the bench. At a minimum, 75% of click throughs go to first page results.

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PPC

If a properly planned SEO strategy is your lead engine, then a targeted PPC program can be your jet fuel.

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iBook Development

Give sales a leg up on the competition by arming your team with a tool that can boost orders for even your lowest performers.

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Online Advertising

Social media and content aggregators have opened up new avenues for marketing. Don’t let your business fall behind.

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Website Development

Your website is the world’s window into your business. Make an impression.

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CMS Development

Building every CMS from the ground up allows SFA to customize content management to better suit our client's needs.

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Third-Party Integration

Whether you need backend systems, product configurators, inventory management or complex tracking systems, SFA’s interactive teams have the experience and expertise to seamlessly integrate your third party systems.

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Responsive Design

52.2% of all internet traffic came from mobile devices in 2018. We Are Social Do you know if your website will work on all of them?

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Marketing Automation

Lead generation is at the heart of every sales process. Guiding prospective customers through that process will give your sales teams a better chance to close.

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ecommerce

Ecommerce

Open a new revenue stream with a fresh online storefront. Let your website do the work for you.

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Custom Solutions

Not all solutions can be found off the shelf. With our extensive expertise, we can custom tailor an application to meet your unique requirements.

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