Digital Marketing programs can take many shapes and forms and reaching a targeted B2B prospect can often prove elusive. Social media, landing pages, video and interactive media can all provide a productive means to guide your customer to a sale. SFA develops a game plan designed to engage your prospect from their first contact through the sale.
K1 Medical Technologies, a leader in medical instrument sterilization approached SFA to launch a new extension to their popular sterilization tray. EZ Tray provided enhanced features and trackability that allows hospitals to configure the tray to their individual needs and track the material through the entire sterilization process.
SFA went to work developing a plan that would engage potential customers and allow them to customize the trays to their own specifications. Within weeks we had developed a proprietary online program that did just that. EZ builder was deployed at trade shows and seminar to demonstrate its ease of use and then developed as a landing page for customers to build and order online.
Walt Oko, K1 Medical Technology
"We needed a new way to differentiate our product and make ordering easier. Under an extremely tight deadline, SFA delivered. Their EZ-Build configurator and the marketing materials to support it made a big impact at our trade show and truly set us apart."
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Is print dead? Or has it become more tactical?
A properly designed digital marketing strategy is designed to do three things: drive buyers to your website, convert prospects into leads and help close the sale.