Search engines are constantly evolving and Search Engine Optimization (SEO) must keep pace. As people’s search habits become more complex, search engines can now define the device platforms, user location, previous visits, time on site and many other valuable data sets that, when analyzed properly, can drive the sales efforts.
SFA utilizes data on a daily basis to drive results for our clients. Over a wide variety of industries, our SEO team drives traffic, improves rankings and helps our clients gain greater exposure.
Customers need to partner with a company that can create a fluid strategy that can adapt to a brand’s business objectives and best practices. Let SFA review your SEO strategy and start capitalizing on the latest trends in SEO today.
It’s great to have people coming to your site, but if we’re not converting traffic into customers, we’re not really helping our clients. For Precision IBC, that meant doing the SEO legwork upfront to effectively target search.
In the keyword discovery phase, SFA developed buyer personas based on IBC’s target audience, determining their challenges and therefore what they’re searching for online. We also analyzed competitor keywords and what they’re optimizing for to differentiate IBC. Then we optimized IBC’s site for their keywords.
After running a baseline report of their current rankings, we continued optimizing IBC’s site to improve search visibility, generate more exposure on search engine results pages and ultimately drive more — and more targeted — organic search traffic. Using site analytics, we continue to refine and add more site content as needed. Our end goal is to capture qualified leads (MQLs) and convert them to customers.
Understanding the drivers behind your visitors behavior will deliver a greater focus on what your customer is really looking for.
If you’re not on the first page of search results, you’re probably just sitting on the bench. At a minimum, 75% of click throughs go to first page results.
If a properly planned SEO strategy is your lead engine, then a targeted PPC program can be your jet fuel.
Give sales a leg up on the competition by arming your team with a tool that can boost orders for even your lowest performers.
Social media and content aggregators have opened up new avenues for marketing. Don’t let your business fall behind.
Your website is the world’s window into your business. Make an impression.
Building every CMS from the ground up allows SFA to customize content management to better suit our client's needs.
Whether you need backend systems, product configurators, inventory management or complex tracking systems, SFA’s interactive teams have the experience and expertise to seamlessly integrate your third party systems.
52.2% of all internet traffic came from mobile devices in 2018. We Are Social Do you know if your website will work on all of them?
Lead generation is at the heart of every sales process. Guiding prospective customers through that process will give your sales teams a better chance to close.
Open a new revenue stream with a fresh online storefront. Let your website do the work for you.
Not all solutions can be found off the shelf. With our extensive expertise, we can custom tailor an application to meet your unique requirements.