Today, people could be visiting your website on anything from a small phone to a giant 4K monitor. The team at SFA takes careful consideration of how your website will look on each and every device. Not only will content resize and rearrange based on the screen size- functionality will also change to benefit the user experience. We are constantly developing new techniques to display information more efficiently and refine the user flow.
Another benefit to responsive design is the SEO boost. Google prioritizes sites with a responsive design before those without. “Mobile-first indexing means that we'll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they're looking for.” (Google Webmaster Central Blog)
When SFA developed the Azimuth Technology website there was a lot to consider when it came to mobile devices. Aside from the standard responsive design guidelines our team wanted to make sure the bold branding decisions that were apparent on desktop would carry over to mobile. We used rigorous testing methods across various devices to ensure our messaging would carry over.
In addition to making sure content adapted correctly we had to make sure some of the interactive features would carry over as well. We custom developed new techniques for autoplaying animations and a non-intrusive autoplaying video. Azimuth Technology was pleased with the results and is continuing to work with our team on new and exciting projects.
Executive Vice President
"SFA's development of our new website went seamlessly and effectively with an industry site hyper-consumer driven and highly technical in nature. The responsive site design truly reflected our high end brand, with end use consumer page visits and time on page 2X the industry standard. The quality of SFA’s work, attention to detail, and staff experience provided an effective marketing tool for the launch of our new product line and brand initiative."
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Understanding the drivers behind your visitors behavior will deliver a greater focus on what your customer is really looking for.
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