Topic: Video Production

Five Tips for Creating Viral Content

In his book The Tipping Point, journalist and author Malcolm Gladwell writes about the forces that cause brands to go viral.  Epidemiologists use the term ”tipping point” to refer to the moment in an epidemic when a virus reaches critical mass. The interesting thing about this book however, is that it never really answers the essential question for any marketer: How do I make something tip?

Particularly now, when content is KING and creating viral content is…well…bigger than KING, is it possible to create content that you know, in advance, will become viral?… Read More

Creating Depth of Field in 2D Graphics

DepthOfField-resultIn photography, depth of field refers to the subject matter appearing in focus while objects in front and behind it are blurry. This effect gives a sense of 3D space and realism when used in a 2D graphic. In Photoshop, you can blur the foreground (top layer) and background (bottom layer) to achieve this effect artificially. The main drawback is: if there are many layers, then you may have to adjust each layer according to its distance from the subject. The further the object from your subject matter, the blurrier it gets.… Read More

Stabilize Your Shaky Video in a Snap

Whether you are an amateur home videographer or a professional, there will come a time when you don’t have your tripod handy. Instead, you will have to rely only on your trusty arm to shoot steady video footage. The result can be undesirable and the video footage can look shaky. Now Adobe Premiere CS6 comes to the rescue. It has this great built-in feature called “Warp Stabilizer.” It allows you to stabilize video footage that was shot with shaky hand. In the past, this feature was only available in Adobe After Effects.… Read More