Case Study: Increasing Website Traffic

Driving consistently increasing website traffic is the holy grail of online business development – it is what impacts the awareness / favorability / trust pyramid, as well as purchasing process. There are many strategies that can be utilized to attract visitors, depending on what type of business (consumer, B2B, corporate), products and/or services offered, and target audience(s).

But the most important – and the baseline for success – is Search Engine Optimization (SEO) and the techniques used to increase visibility in organic search results.

Recently, SFA Marketing was requested to design an involving, visually appealing, highly informational and product-centric website for one of our B2B clients. In addition, the site needed to be flexible enough to accommodate expansion, and include an intuitive navigation that enabled visitors to access any piece of information with no more than "3 clicks."

Utilizing a range of programming and content development techniques, here is how the new site performed:

6 Months BEFORE the Launch
Visits: 30,855
Unique Visitors: 23,455
Page views: 101,546
Avg. Visit Duration: 1 minute, 29 seconds
Organic Search Engine Visits: 4,214

6 Months AFTER the Launch
Visits: 78,997 ( 156% increase )
Unique Visitors: 57,280 ( 144% increase )
Page views: 266,053 ( 162% increase )
Avg. Visit Duration: 2 minutes, 46 seconds ( 86% increase )
Organic Search Engine Visits: 48,038 ( 1,172.46% increase )

With the increase in organic search engine visits came an influx of website leads. During the 6 months following the launch of the new website, over 1100 leads were generated.

Check out our other marketing case studies.

Analytics

See Our Capabilities

We know every business has its own sets of challenges around marketing budgets and resources. We’re here to help – whether it’s fiscal year marketing planning or a targeted attack you need ASAP. Let’s get down to business.

Ready to get started?

#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

Happy birthday @markszogas wishing you a great birthday! Cheers to a great year! #boss . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #bridgeport #connecticut #ctagency #nofilter #marketingstrategy #seoproblems #seo #webtraffic #optimization #content #branding101 #designlife #focused #photooftheday #manufacturing #industrial #entertainment #b2c #medical
seo ctagency manufacturing
#10yearchallenge Fair to say we are looking better than ever! What a difference 10 years make…what did your website look like 10 years ago? #responsivedesign #digitalexperts www.sfamarketing.com . . . #transformationtuesday #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #manufacturing #industrial #entertainment #medical #oil # gas
manufacturing socialmedia medical
Did you know people prefer face-to-face meetings? The truth is personal connection is key, we connect with our clients better when we are able to meet in person. In a survey by Forbes that spoke to 760 business executives, 85% said their reason was that it builds stronger, more meaningful business relationships. We totally agree, plus it gives us the opportunity to see the work we've done for them! PROJECT: Video for CooperSurgical's headquarters done in After Effects. . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #creative #marketingstrategy #seoproblems #seo #designlife #socialmedia #manufacturing #industrial #entertainment #b2c #medical
seo manufacturing socialmedia
This is what turning 2️⃣6️⃣ looks like! Happy birthday 🎉🎂🎊🎈to our awesome Production/Graphic Designer @vivalasita! We hope you had a great day! #WeAreSFA #agencylife #birthdaygirl . . . #marketing #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #creative #marketingstrategy #seoproblems #seo #designlife #socialmedia #manufacturing #industrial #entertainment #b2c #medical
seo manufacturing socialmedia
In case you missed it, we launched the new Cardiva Medical website last week! We made it extremely easy for users to navigate to their desired info on the site applying color to illuminate the journey. Cardiva’ssite is now responsive for mobile search and their navigation reflects the dynamic changes in healthcare purchasing; the increasingly prominent role hospital administration plays in product purchase decisions. Check it out! www.cardivamedical.com CLIENT: Cardiva Medical (www.cardivamedical.com) . . . #marketingmonday #marketing #agencylife #seo #UX #UI #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #manufacturing #industrial #entertainment #medical #oil # gas #creative
In case you missed it, we launched the new Cardiva Medical website last week! We made it extremely easy for users to navigate to their desired info on the site applying color to illuminate the journey. Cardiva’ssite is now responsive for mobile search and their navigation reflects the dynamic changes in healthcare purchasing; the increasingly prominent role hospital administration plays in product purchase decisions. Check it out! www.cardivamedical.com CLIENT: Cardiva Medical (www.cardivamedical.com) . . . #marketingmonday #marketing #agencylife #seo #UX #UI #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #manufacturing #industrial #entertainment #medical #oil # gas #creative
Connect with us