Case Study: Increasing Website Traffic

Driving consistently increasing website traffic is the holy grail of online business development – it is what impacts the awareness / favorability / trust pyramid, as well as purchasing process. There are many strategies that can be utilized to attract visitors, depending on what type of business (consumer, B2B, corporate), products and/or services offered, and target audience(s).

But the most important – and the baseline for success – is Search Engine Optimization (SEO) and the techniques used to increase visibility in organic search results.

Recently, SFA Marketing was requested to design an involving, visually appealing, highly informational and product-centric website for one of our B2B clients. In addition, the site needed to be flexible enough to accommodate expansion, and include an intuitive navigation that enabled visitors to access any piece of information with no more than "3 clicks."

Utilizing a range of programming and content development techniques, here is how the new site performed:

6 Months BEFORE the Launch
Visits: 30,855
Unique Visitors: 23,455
Page views: 101,546
Avg. Visit Duration: 1 minute, 29 seconds
Organic Search Engine Visits: 4,214

6 Months AFTER the Launch
Visits: 78,997 ( 156% increase )
Unique Visitors: 57,280 ( 144% increase )
Page views: 266,053 ( 162% increase )
Avg. Visit Duration: 2 minutes, 46 seconds ( 86% increase )
Organic Search Engine Visits: 48,038 ( 1,172.46% increase )

With the increase in organic search engine visits came an influx of website leads. During the 6 months following the launch of the new website, over 1100 leads were generated.

Check out our other marketing case studies.

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Teamwork makes the dreamwork! Teamwork is necessary in today’s work environment. Sharing knowledge, learning from each other and helping each other is what makes us strong. It makes the results of our efforts stronger. Good teamwork occurs when there is a shared or common goal to strive for, mutual trust and respect, and effective communication. A positive work atmosphere and a culture of support are necessary for successful teams. What can the SFA do for you? Contact us, we can help you achieve more! #weareSFA In this picture: Our creative team (Miguel, Carolyn & Masita) attending an Adobe XD seminar last month hosted by @aiga. Way to keep learning team! #TBT . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #tamwork #agencylife #marketingagency #marketingonline #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingnetwork #marketingideas
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In case you missed it, check out one of our latest website for client RigMinder. RigMinder has a unique suite of downhole drilling automation products that they are advertising to specific positions within the drilling industry. Messaging was key in this project and we worked closely with the RigMinder team to tune it in. www.rigminder.com #webdesign #responsivedesign . . . #tuesdaymotivation #userengagement #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingsocial #marketingtools #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice
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Did you know the more visually appealing your site is, the more users will want to engage with it? Users’ engagement comes from your ability to continue peak visitors’ interest on your website. Once the users can easily see your website's value, engagement will follow. How can you peak potential customers’ interest? Let us help! Client stats: @oneilcinemas, website launched in November 2018. www.oneilcinemas.com . . . #tuesdaymotivation #userengagement #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingonline  #marketingplan #marketingsocial #marketingtools #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions #marketingnetwork
Our #MondayMotivation is our clients! They truly inspire us to work harder and to deliver our best work! 💪🏻 #WeAreSFA #HappyMonday . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips #marketingonline  #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions #marketingnetwork #marketingideas
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Today we are celebrating @julieguerra3776, our awesome Office Manager. Happy 10th Anniversary at SFA! Thank you for always having a positive attitude, never let your enthusiasm and professionalism fade, this is your strength. You truly are appreciated and valued here. We are so proud to have you as a part of our team…Cheers to many more years to come! #WeAreSFA #WorkAnniversary #happyfriday . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips #marketingonline  #marketingplan #marketingsocial #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice
[LATEST BLOG] 📧 In 2019, with so many new avenues for #marketing it may seem like #email has fallen by the wayside. However, it's as vital as ever and we thought now might be a good time to revisit this tried and true marketing tool and the best modern practices for it. Visit our blog to read full article. 👉🏻Link in bio . . . #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingonline  #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions #marketingnetwork #marketingideas
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