When you are building your website you should model it after your best salesperson.
You know the one I’m talking about. He/she is a great communicator and very engaging. They tailor their message to each audience, treat every customer as an individual and remember what their interests are. They follow up after every interaction with a customer. And the really good salespeople have integrity and are proud of what they are selling.
You should make your website just like that salesperson. Here’s how…
When you are redesigning your site – and generally you should be doing it every 3 years or so – keep in mind that its primary objective is to sell. That’s why giving your website the voice and personality of your best salesperson will help you give your customers the best possible experience.
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