MARKETING SENSE - Insights, Information & Solutions To Grow Your Business

MARKETING SENSE BLOG - Insights, Information & Solutions To Grow Your Business


Five Tips for Creating Viral Content


In his book The Tipping Point, journalist and author Malcolm Gladwell writes about the forces that cause brands to go viral.  Epidemiologists use the term ”tipping point” to refer to the moment in an epidemic when a virus reaches critical mass. The interesting thing about this book however, is that it never really answers the essential question for any marketer: How do I make something tip?

Particularly now, when content is KING and creating viral content is…well…bigger than KING, is it possible to create content that you know, in advance, will become viral?… Read More

On Your Mark, Get Set, Design!


lightbulb-pencils

“Can you have this done in an hour?”

“The client needs it YESTERDAY”

“I need three solid ideas by the end of day…”

If you are a graphic designer you can relate to this. Designers are challenged everyday with coming up with creative ideas and solutions fast. But that’s what makes our jobs exciting.

Here are a few tips to help you create, design and execute your ideas in a short period of time:

Focus. Turn your phone off. Close your email.… Read More

Creating Depth of Field in 2D Graphics


DepthOfField-resultIn photography, depth of field refers to the subject matter appearing in focus while objects in front and behind it are blurry. This effect gives a sense of 3D space and realism when used in a 2D graphic. In Photoshop, you can blur the foreground (top layer) and background (bottom layer) to achieve this effect artificially. The main drawback is: if there are many layers, then you may have to adjust each layer according to its distance from the subject. The further the object from your subject matter, the blurrier it gets.… Read More

How Will 3D Printing Affect Your Industry?


3d printing3D printing in one form or another has been around for 30 years. But only recently has it become a financially feasible option (and caused controversy since a gun was recently produced).

This technology is now being put to widespread use, and in 2012 reached $2.2B in sales and services worldwide. This is expected to triple by 2019.

Imagine downloading a design and creating a form that is layer upon layer of plastic and other raw materials, right in your home or office!… Read More

Vine vs Instagram. Ding, Ding, Ding We Have a Winner!


instagram-vs-vineI should start by saying I was introduced to Vine by my twelve-year-old niece.

Vine has been described as “the best way to see and share life in motion.” Using Vine you create short, looping videos. Simple? Yes. Attention getting? Also yes.

Twitter’s Vine quickly became one of the most popular apps out there. Twitter compares the short video sharing (6 seconds or less) to the brevity of tweeting (140 characters or less) – basically the time limitation inspires you to be more creative.… Read More

A Healthy Dose of Persuasion | Marketing The Affordable Care Act


Medical Marketing AgencyBy now, most people are aware of federal healthcare laws that will require all of us to have health insurance (Affordable Care Act) or be penalized come tax time. Regardless of the debate around this policy, it is interesting to monitor the industry as it readies for a competitive marketplace that is strongly focused on a specific customer profile – the young healthy people aka “Young Invincibles.” That’s a challenge, and why smart marketing and advertising strategies are in high demand. … Read More

Designing for B2B


Designing for our B2B clientSome people assume right away that designing for B2B is boring. In my opinion, B2B can be as much fun – and a challenge – as B2C.

When designing for B2B, you have to keep in mind that you are targeting a company and not an individual like in B2C. Make sure you emphasize the relationship and trust that a business can offer to another business. When you design for B2B, your design should be consistent with your client’s industry “style”, but it doesn’t have to be dull or safe.… Read More

The Sound of Marketing | An Overview of Sound Codes


Custom Styled QR CodeEvery so often for as long as I can recall, I enjoy doing some research about Steganography and of particular interest is hidden data transmission via sound. I’ve always been intrigued by these technologies and the use cases that they enable. Though obviously not originally intended for mobile marketing, advertising and consumer applications, we are starting to see experiments that apply similar techniques in these areas.

Much like QR Codes, Sound Codes can be used to assist in mobile marketing by letting people interact and become more immersed with some form of advertisement collateral.… Read More

Brand Karma and Customer Service


Every service brand is only as good as its employees and their output.

One unhappy customer can tarnish your Brand Karma with just one negative post. It doesn’t matter how much equity you may have in your capabilities and services, if your customers ever feel devalued – or undervalued – in any way, then you are essentially “under water”.

Brand Karma and Customer Service

But that’s marketing philosophy for another day. The message you need to know is that you may not even be aware you have a problem or issue.… Read More

What is Responsive Design?


Responsive Design

Tired of your website looking so small on your smart phone? Or having to resize the window just to see the navigation tabs – and then not being able to tap or “click” them without two fingers? Then your site needs responsive design.

Responsive design is a programming approach that enables any website to automatically adapt and respond to its specific environment.

In today’s busy world, people are viewing their content – and your website – on the go. That means you need to strategically format your design to fit multiple platforms… from desktops and laptops, to tablets and smart phones.… Read More