Topic: Branding

Five Tips for Creating Viral Content

In his book The Tipping Point, journalist and author Malcolm Gladwell writes about the forces that cause brands to go viral.  Epidemiologists use the term ”tipping point” to refer to the moment in an epidemic when a virus reaches critical mass. The interesting thing about this book however, is that it never really answers the essential question for any marketer: How do I make something tip?

Particularly now, when content is KING and creating viral content is…well…bigger than KING, is it possible to create content that you know, in advance, will become viral?… Read More

On Your Mark, Get Set, Design!


“Can you have this done in an hour?”

“The client needs it YESTERDAY”

“I need three solid ideas by the end of day…”

If you are a graphic designer you can relate to this. Designers are challenged everyday with coming up with creative ideas and solutions fast. But that’s what makes our jobs exciting.

Here are a few tips to help you create, design and execute your ideas in a short period of time:

Focus. Turn your phone off. Close your email.… Read More

A Healthy Dose of Persuasion | Marketing The Affordable Care Act

Medical Marketing AgencyBy now, most people are aware of federal healthcare laws that will require all of us to have health insurance (Affordable Care Act) or be penalized come tax time. Regardless of the debate around this policy, it is interesting to monitor the industry as it readies for a competitive marketplace that is strongly focused on a specific customer profile – the young healthy people aka “Young Invincibles.” That’s a challenge, and why smart marketing and advertising strategies are in high demand. … Read More

Designing for B2B

Designing for our B2B clientSome people assume right away that designing for B2B is boring. In my opinion, B2B can be as much fun – and a challenge – as B2C.

When designing for B2B, you have to keep in mind that you are targeting a company and not an individual like in B2C. Make sure you emphasize the relationship and trust that a business can offer to another business. When you design for B2B, your design should be consistent with your client’s industry “style”, but it doesn’t have to be dull or safe.… Read More

Brand Karma and Customer Service

Every service brand is only as good as its employees and their output.

One unhappy customer can tarnish your Brand Karma with just one negative post. It doesn’t matter how much equity you may have in your capabilities and services, if your customers ever feel devalued – or undervalued – in any way, then you are essentially “under water”.

Brand Karma and Customer Service

But that’s marketing philosophy for another day. The message you need to know is that you may not even be aware you have a problem or issue.… Read More

What’s in a Color? A Helpful Infographic for your Business

Color trends change seasonally, but there are core color values that evoke
emotions and impulses in our brains that give us a certain feeling about the product or company that they are associated with.

Before selecting a color for your business, you must first decide what feeling you want to evoke from your target audience. Below is a quick reference guide to how color effects the viewer:


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How to Design an Effective Logo


There is nothing more exciting (at least for me) than having the opportunity to design a logo. It is exciting because it is in your hands to make a logo memorable. You just have to make sure you follow a process to get there. Here is the process I usually follow:

Design Brief: Before you start the design process you should have an understanding of what the client is looking for. After all, the end result has to meet the needs of the client.… Read More

First Impressions, Formed in Seconds

Julie Guerra

I grew up in Bridgeport, one of the most diverse cities in Connecticut. It’s a big city, but what a lot of people don’t know, is that Bridgeport is made up of a bunch smaller neighborhoods. My neighborhood was the North End where many European families settled including my parents who immigrated to the US from Italy. If you crossed nearby Park Avenue, you’d be in the Hollow section of Bridgeport where I went to school. What you learn from navigating all of these communities and cultures is how to talk to just about anybody.… Read More