B2B Design Services

Make it count

No matter if it is print or digital, design is more than just your outward appearance; it’s about giving your customers a rewarding and memorable experience. Great design tells a story. Our B2B design services provide companies with visual storytelling to convey what your brand does and, most importantly, what kind of experiences your prospects will have when working with you.

B2B design by SFA

B2B web design by SFA Marketing

Website Design Case Study
Using Color and Design Elements to Enhance UX

Using Color and Design Elements to Enhance UX

UX is not just a series of technical decisions. Website design and color choices also play a big role in guiding the user journey through your site. For SFA healthcare client Cardiva, we made it extremely easy for users to navigate to their desired info on the site applying color to illuminate the journey. 

Using their existing brand standards for their leading products, we developed a color scheme to spotlight their latest product introduction. From the home page, the user chooses a distinct path to their preferred product by following the color cues. 

Additionally, we modernized their design using an element from their logo to create a “swoosh” of movement throughout. Again, this design element communicates one of Cardiva’s primary messaging points around fast-acting results. Cardiva’s site is now responsive for mobile search and their navigation reflects the dynamic changes in healthcare purchasing; the increasingly prominent role hospital administration plays in product purchase decisions. 

Example of SFA's B2B design services.

B2B Design That Sells

SFA Marketing has provided high end B2B design services to global companies for over 30 years.

By combining eye-catching design and exceptional messaging with the use of cutting-edge digital technologies, our marketing campaigns hit business target goals and exceed expectations. Regardless of your campaign being traditional printed marketing materials or online via digital marketing initiatives, our design services compel customers to act.

B2B Marketing agency testimonial

Walt Oko, K1 Medical Technology

Advertising agency client logo

"We needed a new way to differentiate our product and make ordering easier. Under an extremely tight deadline, SFA delivered. Their EZ-Build configurator and the marketing materials to support it made a big impact at our trade show and truly set us apart."

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Video Production

Good video can be your best sales driver. Engage your customers with rich content that builds your case and drives home your value proposition.

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Website Design

For most companies, your website is the first touchpoint for a prospect.

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Marketing Material Design

Great marketing materials telegraph what the customer can expect from a brand, but more importantly, they create a need to know more.

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Creative Services

Bolt on our creative services team to your business and watch your efficiencies soar.

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Logo Design

Your logo is vital in creating an unforgettable first impression. Over the years, our graphic design teams have created effective and engaging logos for our B2B customers on a local and national level.

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Brand Guidelines

Are your employees freelancing your brand with inconsistent use of your communication materials?

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Corporate Identity

Corporate identity is the foundation that your brand must rest on. A consistent, powerful and assuring image will support that brand in every way.

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