A recent HubSpot survey on customer video habits shows that 81% of customers have been convinced to buy a product or service by watching a brand's video. This powerful statistic alone is reason enough to make sure that your brand is represented.
Video is a powerful window into your companies brand soul. It can give the viewer a true sense of who you are and more importantly why they should buy from you. Corporate brand, products and HR can all benefit from telling the brand story.
When Hitachi Medical was looking to introduce Sofia, an ultrasound device for the detection of breast cancer in dense breast patients, they turned to SFA. Sofia is a state of the art device that allows patients to comfortably lie flat on a scanning table during their exam.
Among the many launch materials developed, SFA produced two videos explaining the advantages of using Sofia from both the patient’s and physician’s perspective. The content was then used at trade shows, on the web page, in presentations, landing pages and for general PR purposes.
Tom Oko, Marketing Director
"SFA's strategy was spot on. By creating the umbrella slogan, "Ultrasound clearly defined” we were able to truly segment our product offerings by application and specialty, allowing our sales teams to become far more relevant to each customer's needs."
Social media channels are the mirror of your brand. They provide unique marketing insights and can share your company value in a more personal way.
If your sales teams are not communicating the complete value of your offering, then they are simply selling you short.
Building strong customer relationships is a key component of growth. Used properly, email marketing campaigns can be a very effective tool to not only reach new customers, but to engage and upsell existing customers.
By just thinking, “Build it and they will come” most companies overlook the most critical element in trade show success. Driving potential customers to your booth.
Good video can be your best sales driver. Engage your customers with rich content that builds your case and drives home your value proposition.
Is print dead? Or has it become more tactical?
A properly designed digital marketing strategy is designed to do three things: drive buyers to your website, convert prospects into leads and help close the sale.
