Sharing a Vision

It’s our focus, our commitment and our passion. We are driven to help our customers succeed.

Whether you already have an in-house marketing team, or need an agency partner that can act as your marketing division, we are ready to collaborate, listen, and research – then develop an action plan to facilitate the sales of your products or services.

We can support your current brand with effective marketing strategies. Or, start from the ground up to create a completely refined brand identity, positioning and platform – to differentiate you from the competition and rise above the cacophony of noise in your market.

Rebranding & Messaging Case Study
Reimagining an entire brand

Reimagining an entire brand

When APS Technologies, the largest independent oilfield drilling manufacturer in the US was looking to upgrade their brand they turned to SFA. APS delivers field performance and design confidence worldwide for oilfield and harsh environment downhole drilling needs.

As the company had grown, their brand and messaging had not kept pace with their success. SFA went to work performing a complete brand recalibration by building a more relevant brand experience that telegraphed the APS story, its core competencies and points of differentiation.

SFA also developed a sales program that for the first time defined APS’s customer support commitment and gave the customer a clear understanding of how engineering, training, repair and upgrade paths are all provided post sale.

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Acquisition Integration

Unique opportunities and challenges require the proper balance of brand respect, coordination and urgency to maximize the true potential of an acquisition.

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Brand Architecture & Planning

Making the simple complicated is commonplace; making the complicated simple, that's brand architecture.

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Rebranding & Messaging

If you’re not projecting your brand value, we guarantee you that your competitors are doing it for you.

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Positioning

Building brands that build trust – and your bottom line.

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Value Proposition Development

Defining critical points of differentiation can mean the difference between your product being adopted or simply being considered a commodity.

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Digital Strategy

It is not just about mobile design, site analytics or SEO – it is about making an integrated digital strategy making your life easier.

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Research & Analysis

It's not what a company thinks it is that tempers growth… it’s what it thinks its not.

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Company & Product Naming

A great naming strategy boils down to one critical factor- differentiation.

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