To Re-Brand or Re-Calibrate Your Brand – That is the Question

There will come a time – if it hasn’t come already – that you will need to take a good, hard look at your company’s brand and decide whether you need an extreme makeover or maybe just a tweak or two.

Most marketers – especially in B2B – think of rebranding like they view flossing – they know they should be doing it but they just never get around to it. So they keep slogging along with a brand that doesn’t fully represent them anymore and which doesn’t position them properly versus the competition. If this is YOU then you may be sending a message that you don’t want to send and, as a result, generating a headwind for all your sales and marketing efforts.

My favorite example of this was a company that incorporated a computer punch card, like they used to use in mainframe computers in the 60’s, into their original logo when being computerized was a big deal and that was a differentiator. Thirty years later they still had the punch card there in their logo but it was sending the complete opposite message – old fashioned, out of date, dinosaur – when the company had aggressively evolved and was actually continuing to lead their industry in technology. There was clearly a disconnect between their brand and who they really were. Talk about a headwind for sales and marketing!

That’s kind of an extreme example. For most companies all that is required is a recalibration of the brand that takes into account their current position in the market versus the competition, in relation to their customers, and positions them to compete for the best employees and, if you are a public company, in the financial markets. You may need a more dramatic rebranding if you’ve been part of a merger/acquisition, or you need to position yourself for new markets, or perhaps you are marketing internationally and you need to take that into account.

Whatever your situation, your marcom agency can help you diagnose what you need – Re-Brand or Re-Calibrate – and can position you to compete with a brand that perfectly represents the company you have become and which will propel your sales and marketing efforts.

Product Configurator

See Our Capabilities

We know every business has its own sets of challenges around marketing budgets and resources. We’re here to help – whether it’s fiscal year marketing planning or a targeted attack you need ASAP. Let’s get down to business.

Ready to get started?

#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

Happy birthday to our awesome Production Designer @vivalasita. May your day be filled with lots of happiness...wishing you that all year long! #WeAreSFA #agencylife . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #bridgeport #connecticut #ctagency #marketingstrategy #seoproblems #seo #content #branding101 #designlife #focused #photooftheday #manufacturing #industrial #entertainment #b2c #medical
webdesign webdevelopment connecticut
“Celebrate endings—for they precede new beginnings.” Here’s to starting a new decade! Happy New Year from all of us at SFA! #happynewyear #newyears #newyearsday #newyearsresolutions #newyears2020 #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp
newyearsday marketingsolutions marketinganalytics
Thanks for all of your likes, comments and follows in 2️⃣0️⃣1️⃣9️⃣! Here are our best 9️⃣! What do your best 9 look like? #WeAreSFA #WeAreClosedJan1 #best9 #happynewyear . . . #marketing #agencylife #branding #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #creative #marketingstrategy #seo #designlife #socialmedia #manufacturing #industrial #entertainment #b2c #medical
webdevelopment seo b2b
Happy Holidays. Best wishes for a season of love, peace and joy! #merryeverythingandhappyalways . . . #holiday2019 #agencylife #christmastime #holidaytime #dayoff #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency
merryeverythingandhappyalways marketinganalytics dayoff
Happy Birthday to our awesome web developer and designer Miguel! We hope your day was a great one! #agencylife #wearesfa . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #bridgeport #connecticut #ctagency #nofilter #marketingstrategy #seoproblems #seo #webtraffic #optimization #content #branding101 #designlife #focused #photooftheday #manufacturing #industrial #entertainment #b2c
webdesign webdevelopment connecticut
Clear the clutter and adopt a digital strategy that is simple yet effective. At SFA, we know that the time and effort it takes to execute a strong marketing plan pays off exponentially. We understand that digital strategy and business strategy should work together, and do the necessary thorough research and analysis to get there. From brand architecture to marketing automation, we have the skills to push your brand into the spotlight. Click on our link in bio to see just how you can elevate your digital marketing! #digitalmarketing #digitalmarketingagency #digitalmarketingstrategy #digitalmarketingstrategist #digitalmarketingtools #digitalmarketingconsultant #digitalmarketingexpert #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp
marketingsolutions marketinganalytics marketinghelp
Connect with us