By now at least some of you marketers have been asked to begin preparing marketing budgets for FY 2019. And chances are at least a third of you will be budgeting for a website redesign. Websites age in dog years and what looked cutting edge and clean three years ago now looks dated, dumpy and dog-eared. And of course some of your competitors are planning on refreshing their websites – or have already done so - and the tyranny of the market demands that you keep up (not to mention your salesforce).
So what’s the best way to come up with the magic budget number? Unless you are redesigning the website in-house (generally a bad idea) or having the CEO’s son do it (worse idea) then you will probably be meeting with a marketing communications agency who will be asking you lots of questions. Here’s a list of questions you need to be prepared to answer:
Remember, think big! Ask for the stars. Chances are the finance geeks will make you settle for the moon. But, as any salesperson can tell you… you’ll never know unless you ask.
Executive Vice President
"SFA's development of our new website went seamlessly and effectively with an industry site hyper-consumer driven and highly technical in nature. The responsive site design truly reflected our high end brand, with end use consumer page visits and time on page 2X the industry standard. The quality of SFA’s work, attention to detail, and staff experience provided an effective marketing tool for the launch of our new product line and brand initiative."