Prepping for your Website Redesign

By now at least some of you marketers have been asked to begin preparing marketing budgets for FY 2020. And chances are at least a third of you will be budgeting for a website redesign. Websites age in dog years and what looked cutting edge and clean three years ago now looks dated, dumpy and dog-eared. And of course some of your competitors are planning on refreshing their websites – or have already done so - and the tyranny of the market demands that you keep up (not to mention your salesforce).

So what’s the best way to come up with the magic budget number? Unless you are redesigning the website in-house (generally a bad idea) or having the CEO’s son do it (worse idea) then you will probably be meeting with a marketing communications agency who will be asking you lots of questions. Here’s a list of questions you need to be prepared to answer:

  • What do you like about your current website? What don’t you like?
  • Did your website meet the objectives you set out for it? Where did it fall short?
  • What do your website statistics tell you? Are you losing too many customers before you can engage them?
  • How do you stack up versus your competition’s websites? How are you competing on Search Engines?
  • Are there other internal constituents that have a stake in the new website? Sales? Human Resources? Investor Relations? How well is it meeting their needs?
  • What new functionality do you need to add? Customer Portal? E-Commerce? Social Media? Lead Generation? Marketing Automation?
  • How does your website support your digital marketing strategy?
  • Is there anything business-wise that your new website may need to accommodate in the near future? Acquisitions? New Products?
  • When your website redesign is completed, how will you measure success?

Remember, think big! Ask for the stars. Chances are the finance geeks will make you settle for the moon. But, as any salesperson can tell you… you’ll never know unless you ask.

Website Redesign


Al Cornell
Executive Vice President


"SFA's development of our new website went seamlessly and effectively with an industry site hyper-consumer driven and highly technical in nature. The responsive site design truly reflected our high end brand, with end use consumer page visits and time on page 2X the industry standard. The quality of SFA’s work, attention to detail, and staff experience provided an effective marketing tool for the launch of our new product line and brand initiative."

See Our Capabilities

We know every business has its own sets of challenges around marketing budgets and resources. We’re here to help – whether it’s fiscal year marketing planning or a targeted attack you need ASAP. Let’s get down to business.

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We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

#HappyFriday! We are having a little bit of fun here at SFA taking the @adobe Creative Types Test. According to Adobe Create Magazine the test's goal is to shine a light on the inner workings of different creative personalities types in a way that might help us better understand ourselves, our creative process, and our potential. Here are our results! What’s your creative type? The Thinker: Driven by an insatiable intellectual curiosity, the THINKER makes the quest for knowledge and truth a lifelong pursuit. With all those big questions and abstract thinking, you’ve got some serious electrical activity going on in that brain of yours! The Visionary: You live in a world of infinite possibilities, preferring to see things not as they are but as they could be. The ability to see the spark of potential in everything and everyone, and to inspire others to see it, too. You’re able to guide people toward an invisible horizon with a rare generosity of spirit and strength of conviction. The Dreamer: The world is a place of beauty and magic in the eyes of a DREAMER. Where others see facts and figures, you see symbols, metaphors, and hidden meanings. Your greatest gift is your depth of sensitivity and empathy, which allows you to give voice to universal human emotions in a way that touches people on a profound level. The Innovator: The INNOVATOR sees everything through the lens of possibilities and progress, problems and solutions. Change may be scary for most people, but for you, it’s fuel for your creative fire. A pioneer and trailblazer, you’re here on this planet to light the way into the future. The Maker: Driven, focused, and dedicated to the creative process, the MAKER has mastered the art of manifesting ideas and visions in three-dimensional form. Society greatly benefits from the work of MAKER types, who develop the systems, structures, tools, and innovations that the rest of us rely on. . . . #workhardplayhard #fridayfun #creativeminds #mycreativetype #agencylife #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #marketingagency #marketingtips #marketingonline  #marketingplan #marketingsocial
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Building value through partnership and commitment. We help your vision and goals become a reality. We partner with you to create successful digital experiences. Are you ready to partner with us? 👉🏻 link in bio #digitalstrategy #happyfriday . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #connecticut #ctagency #nofilter #marketingstrategy #investment #partnership #manufacturing #privateequity
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Promotional marketing is a business marketing strategy designed to stimulate a customer to take action towards a buying decision. No one is going to buy a product or service they haven't heard of, nor will they buy it from you if they don't know what your company offers. This is why a great promotion strategy is vital if you want to grow your business. Some companies use more than one method, while others may use different methods for different marketing purposes. Regardless of your company's product or service, a strong set of promotional strategies can help position your company in a favorable light, while opening the doors for future communication. Need help creating a successful marketing campaign? Contact our experts. Link in bio. CLIENT: Cobb Theatres . . . #movies #thelionking #marketing #capabilities #analytics #marketinganalytics #marketingagency #marketingtips #marketingonline #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingsolutions
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We don't just finish a project, we complete it! We take care of you all the way from strategy, to design, to production, to execution, to completion, and even to face-to-face delivery. We make sure the project is done on time and within budget. 👊🏻At SFA we are not just designing for our clients, we are making our partnership stronger by adding value in many different ways. Discover more about us and let us know how we can help. 👉🏻Link in bio CLIENT: Connecticut Community Bank IN THIS PHOTO: Rosa, Marketing Coordinator, CCB and our Creative Director @carolyneyler . . . #creativeteam #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingsocial #marketingtools #marketinglife #digitalmarketing #digitalstrategy #marketingstrategy #brand #socialmedia #marketingadvice #b2b
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