Prepping for your Website Redesign

By now at least some of you marketers have been asked to begin preparing marketing budgets for FY 2019. And chances are at least a third of you will be budgeting for a website redesign. Websites age in dog years and what looked cutting edge and clean three years ago now looks dated, dumpy and dog-eared. And of course some of your competitors are planning on refreshing their websites – or have already done so - and the tyranny of the market demands that you keep up (not to mention your salesforce).

So what’s the best way to come up with the magic budget number? Unless you are redesigning the website in-house (generally a bad idea) or having the CEO’s son do it (worse idea) then you will probably be meeting with a marketing communications agency who will be asking you lots of questions. Here’s a list of questions you need to be prepared to answer:

  • What do you like about your current website? What don’t you like?
  • Did your website meet the objectives you set out for it? Where did it fall short?
  • What do your website statistics tell you? Are you losing too many customers before you can engage them?
  • How do you stack up versus your competition’s websites? How are you competing on Search Engines?
  • Are there other internal constituents that have a stake in the new website? Sales? Human Resources? Investor Relations? How well is it meeting their needs?
  • What new functionality do you need to add? Customer Portal? E-Commerce? Social Media? Lead Generation? Marketing Automation?
  • How does your website support your digital marketing strategy?
  • Is there anything business-wise that your new website may need to accommodate in the near future? Acquisitions? New Products?
  • When your website redesign is completed, how will you measure success?

Remember, think big! Ask for the stars. Chances are the finance geeks will make you settle for the moon. But, as any salesperson can tell you… you’ll never know unless you ask.

Website Redesign

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Al Cornell
Executive Vice President

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"SFA's development of our new website went seamlessly and effectively with an industry site hyper-consumer driven and highly technical in nature. The responsive site design truly reflected our high end brand, with end use consumer page visits and time on page 2X the industry standard. The quality of SFA’s work, attention to detail, and staff experience provided an effective marketing tool for the launch of our new product line and brand initiative."

See Our Capabilities

We know every business has its own sets of challenges around marketing budgets and resources. We’re here to help – whether it’s fiscal year marketing planning or a targeted attack you need ASAP. Let’s get down to business.

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We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

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Qsonica upgrades their storefront Did you know 44% of online shoppers will tell friends about a bad web experience? SFA revitalized the Qsonica brand with fresh product shots, a custom programmed theme and a reimagined user experience. Our team worked closely with the Qsonica sales team to optimize the website for conversions. Post-launch monitoring of the site confirmed the Qsonica redesign boosted website traffic and sales. #ecommerce #webdesign #SEO . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #connecticut #marketingstrategy #seoproblems #webtraffic #optimization #content #branding101 #designlife #photooftheday #manufacturing #industrial #entertainment #b2c #medical
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Is anyone else getting excited for the Super Bowl? The Super Bowl is the most anticipated televised event in the US, it is one of the biggest marketing and advertising opportunity for brands. Here are some fun facts about the Super Bowl: Last year, 114 million people watched the Super Bowl - that's a third of the country's population. 79% of viewers plan to spend money on food and beverages. 25% of surveyed Super Bowl viewers consider commercials to be the most important part of the game. The first Super Bowl championship game took place on January 15, 1967, between the NFL (Green Bay Packers) and AFL (Kansas City Chiefs) Super Bowl LIV will take place in the Sunshine State in Miami, Florida Who is going to win it tonight? #superbowl53 #gopats #agencylife . . . #marketing #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #marketingstrategy #seoproblems #seo #webtraffic #optimization #content #branding101 #designlife #focused #photooftheday #manufacturing #industrial #entertainment #b2c #medical
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