How B2B/Industrial Animation Can Boost Your Marketing Efforts

Really good industrial and technical animation is one of the best investments that a marketer can make.

I was thinking about this once as I sat in a client’s lobby and watched the endlessly fascinating animation we had created of their product in action that was playing behind the receptionist. The photo-realistic animation of their product showed it from all angles and then transitioned into an exploded view of the product which revealed its inner workings and highlighted their key technological advantages in a way that even a non-engineer like me could appreciate. Gradually the product parts reformed into the product and the viewer was “ghosted” through the side of the product to show how the product performed in the furnace-like heat inside – something that would be impossible to capture on a real camera – and I was captivated by what the animation was able to convey.

While I was sitting there in that lobby I noticed that the time just passed as I was drawn into the animation. And I could see that it was the same for the vendor, job applicant, and customers in the lobby who were waiting for their appointments. They were seduced by the animation and along the way were absorbing a favorable impression of the brand of this company and its technical prowess. But what made this animation more effective was the many ways that the client had repurposed it:

  • Trade Shows – getting people to stop and engage at a trade show is one of the most important tasks. After all, attending tradeshows is a huge cost and customers are literally bombarded with imagery and sound. A really good animation can stop customers in their tracks and compel them to take a look at you. In some cases it can save you money by allowing you to show an animation of your product in action rather than shipping and demonstrating the product in person.
  • Training – the same animation that you use for marketing purposes can be incorporated into training videos or the imagery of exploded views can be used in manuals, etc.
  • Advertisements – sometimes the imagery from an animation looks better than anything you can produce from a photoshoot.
  • Interactive Pieces – this can be very compelling on your website or at tradeshows where customers can use their mouse or a touch screen to delve into your product and uncover its many features and benefits.
  • Sales Tools – incorporating the animation into PowerPoints really turns what can be a bland recitation of features and benefits into something that lifts your product “above the fray”.
  • Product Support – technicians that are repairing or servicing your product can conjure up an interactive animation that can help them more accurately identify the problem and how to fix it.

As consumers we are drawn to imagery that excites. Even in a B2B context an industrial/technical animation can separate you from the pack by branding you as cutting edge. And it has so many uses.

Let us know if you’d like the experts from SFA Marketing to discuss how an industrial or technical animation can give your marketing efforts a boost.

See Our Capabilities

We know every business has its own sets of challenges around marketing budgets and resources. We’re here to help – whether it’s fiscal year marketing planning or a targeted attack you need ASAP. Let’s get down to business.

Ready to get started?

#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

Our #MondayMotivation is our clients! They truly inspire us to work harder and to deliver our best work, even on difficult times like this! 💪🏻 #WeAreSFA #HelloMonday #StayHomeStayStrong #WorkingRemotely . . . #marketingagency #digitalagency #quote #clients #weloveourclients #marketingdesign #creative #agencylife #marketinghelp #marketingwork #clientquote #digitalhelp #advertising #socialmedia
advertising marketingagency wearesfa
Our team has been working remotely for the past 2 weeks and while we weren't sure how we were going to make it work, one thing is for sure, WE ARE MAKING IT WORK! This is an example of great team work, how we turned around a simple request for a graphic into a LinkedIn targeted campaign to turn leads into new costumers. Way to go team! #thenewnormal #workinngremotely #teamwork Client: Sonics, LinkedIn targeted campaign promoting their PPE upcoming webinar. . . . #webiar #PPE #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp #crisis2020 #coronavirus
marketingagency digitalmarketing thenewnormal
According to Forbes, during this time of crisis, companies will press pause for a moment, take a breath, assess the situation, replay and reevaluate. Our team has been working very hard with our clients coming up with new ways to re-think their marketing efforts and adjust their messaging during this difficult time. Stay strong. Stay healthy. Stay safe. Client: Stamford Tent, PPC campaign about their Medical, Emergency Response, & Disaster Recovery Tenting services . . . #PPC #PPCcampaign #lanidngpage #recoverytent #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp #crisis2020 #coronavirus
marketingagency digitalmarketing digitalstrategy
DIGITAL MARKETING TERM EVERYONE SHOULD KNOW: CTR (Click Through Rate) – the percentage of your audience that advances (or clicks through) from one part of your website to the next step of your marketing campaign. It’s the total number of clicks that your page or CTA receives divided by the number of opportunities that people had to click (ex: number of pageviews, emails sent, and so on). Although having an attractive website is half the battle, what good is it if the user doesn’t have a clear path of where to go next? We have experience in making it easier for your target consumer to interact more with your website. See how we can Increase your click through rate using our expertise in reporting and analytics, where we review traffic data in order to tailor your messaging and persona models to potential customers. Check out our link in bio. . . . #clickthroughrate #marketingcampaign #reportingandanalytics #analytics #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp
marketingagency clickthroughrate marketingresearch
Get to know your audience with some help from us. Embrace engagement by working with our capabilities in PPC, SEO, and marketing automation. We can help advertise your brand online or use third-party integration so even more users can get involved with your brand. Curious to know more about these buzzwords and what our interactive team has to offer? Click on our link in bio . . . #ppc #seo #marketingautomation #thirdpartyintegration #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelpsbusiness
marketingagency thirdpartyintegration b2b
“Here's to strong women, may we know them. May we be them. May we raise them”. Don’t forget to celebrate the wonderful women in your life today! #iwd2020 #WeAretheWomenofSFA 💪🏻 An equal world, is an enabled world 🌎🚺 . . . #internationalwomensday #marketing #capabilities #analytics #googleanalytics #marketinganalytics #marketingdigital #agencylife #marketingagency #marketingtips #marketingplan #marketingsocial #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #webdesign #digitalstrategy #marketingstrategy #seoproblems #socialmedia #marketingadvice #marketingtipsandtrick
marketingagency digitalmarketing digitalstrategy
Connect with us