Can a Product Configurator Help You Serve Your Clients Better?

Websites are the workhorses of marketing communications these days. They project your brand while providing vital info about your company and its products and services, streamlining customer service, and in many cases allowing customers to buy your products (not to mention their role in employee recruiting, investor relations, etc.).

But K1 Medical, a maker of customized surgical trays, is asking their website to do a lot more. Their clients, the surgeons themselves, like to have their surgical instruments organized in the exact configuration that works best for them. Each surgeon has their own preference for how their surgical trays are configured and for the surgical tools that go into them. In the past, this tray customization was done with the intervention of a customer support person at K1 Medical and involved a lot of back and forth with the client.

With the new EZ-Build™ configurator tool, surgeons can now go to K1 Medical’s website and specify the size and depth of their tray and the size, color, and location of the brackets that hold the surgical tools within the tray…all without the intervention of a customer support person. They can actually print out a rendering of their configuration and lay their surgical tools on top to confirm that they will fit. The surgeons can then save a draft of their configuration, specify the type of brackets used, and submit the customized surgical trays without the intervention of customer support if that is their desire. (Of course, Customer Service is always there if they’d prefer to work with a human being.)

By enabling their clients to configure the product they want right on the website…without human intervention…K1 Medical is actually saving money and serving clients better at the same time. A win-win if there ever was one.

K1 Medical turned to SFA Marketing to create the EZ-Build™ configurator tool and it was a great collaboration. Do you have a product line that lends itself to this kind of customization? If you do and you’d like to explore how a product configurator can be a win-win for your company let us know!

Product Configurator

quote

Walt Oko, K1 Medical Technology

logo

"We needed a new way to differentiate our product and make ordering easier. Under an extremely tight deadline, SFA delivered. Their EZ-Build configurator and the marketing materials to support it made a big impact at our trade show and truly set us apart."

See Our Capabilities

We know every business has its own sets of challenges around marketing budgets and resources. We’re here to help – whether it’s fiscal year marketing planning or a targeted attack you need ASAP. Let’s get down to business.

Ready to get started?

#WeAreSFA

We’re a talented group of creative and business people from diverse backgrounds with unique strengths. Together, we’ll make your marketing that much better.

Happy birthday to our awesome Production Designer @vivalasita. May your day be filled with lots of happiness...wishing you that all year long! #WeAreSFA #agencylife . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #bridgeport #connecticut #ctagency #marketingstrategy #seoproblems #seo #content #branding101 #designlife #focused #photooftheday #manufacturing #industrial #entertainment #b2c #medical
b2c industrial branding101
“Celebrate endings—for they precede new beginnings.” Here’s to starting a new decade! Happy New Year from all of us at SFA! #happynewyear #newyears #newyearsday #newyearsresolutions #newyears2020 #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp
marketingprogram marketingteam newyears
Thanks for all of your likes, comments and follows in 2️⃣0️⃣1️⃣9️⃣! Here are our best 9️⃣! What do your best 9 look like? #WeAreSFA #WeAreClosedJan1 #best9 #happynewyear . . . #marketing #agencylife #branding #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #creative #marketingstrategy #seo #designlife #socialmedia #manufacturing #industrial #entertainment #b2c #medical
b2c weareclosedjan1 industrial
Happy Holidays. Best wishes for a season of love, peace and joy! #merryeverythingandhappyalways . . . #holiday2019 #agencylife #christmastime #holidaytime #dayoff #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency
holiday2019 marketingprogram marketingagency
Happy Birthday to our awesome web developer and designer Miguel! We hope your day was a great one! #agencylife #wearesfa . . . #marketing #agencylife #branding #brandawareness #marketingagency #b2b #digitalmarketing #digitalstrategy #webdesign #webdevelopment #bridgeport #connecticut #ctagency #nofilter #marketingstrategy #seoproblems #seo #webtraffic #optimization #content #branding101 #designlife #focused #photooftheday #manufacturing #industrial #entertainment #b2c
b2c industrial branding101
Clear the clutter and adopt a digital strategy that is simple yet effective. At SFA, we know that the time and effort it takes to execute a strong marketing plan pays off exponentially. We understand that digital strategy and business strategy should work together, and do the necessary thorough research and analysis to get there. From brand architecture to marketing automation, we have the skills to push your brand into the spotlight. Click on our link in bio to see just how you can elevate your digital marketing! #digitalmarketing #digitalmarketingagency #digitalmarketingstrategy #digitalmarketingstrategist #digitalmarketingtools #digitalmarketingconsultant #digitalmarketingexpert #interactive #marketing #marketingprogram #marketingresearch #capabilities #marketinganalytics #marketingdigital #marketingagency #marketingonline #marketingplan #marketingtools #marketingteam #marketinglife #b2b #digitalmarketing #digitalstrategy #marketingstrategy #marketingsolutions #marketinghelp
marketingprogram marketingteam marketingonline
Connect with us