Topic: Social Media

Five Tips for Creating Viral Content

In his book The Tipping Point, journalist and author Malcolm Gladwell writes about the forces that cause brands to go viral.  Epidemiologists use the term ”tipping point” to refer to the moment in an epidemic when a virus reaches critical mass. The interesting thing about this book however, is that it never really answers the essential question for any marketer: How do I make something tip?

Particularly now, when content is KING and creating viral content is…well…bigger than KING, is it possible to create content that you know, in advance, will become viral?… Read More

The Second Screen Effect and Media Multitaskers

old-cellphoneIn the most recent Adweek, there is a cool infographic about the issue of the second-screen effect. According to the stats: Among those with a TV and computer, 52% are somewhat or very likely to use another device while watching television. (Source: Interactive Advertising Bureau)

So called “media multitasking” is on the rise, particularly with younger people. The article goes on to state that media multitaskers have fewer emotional highs and lows. I’m not sure if this is good news or bad news — or just neutral like their emotions.… Read More