An effective email program can have a potent impact on the bottom line. Well researched and poignant content targeted to current and potential customers establishes credibility, strengthens relationships and builds your brand awareness.
For sales, an effective email campaign with strong call to actions can help to improve customer communication, generate calls and increase website traffic. The right mix of content and sales presentation combined with the proper blast frequency can dramatically boost sales in a short timeframe.
Our client CinéBistro emails a weekly newsletter for each of their dine-in theatre locations. Emails now include a number of interactive features like promotions, movies playing and coming soon, food and drink features, contests, surveys and other useful information.
Before, CinéBistro’s newsletters lacked the ability to buy tickets which was a critical engagement factor for their audience. Once we converted their email newsletters to a ticketing version, where consumers could buy tickets and view trailers in one place, we immediately saw positive results.
Now, email recipients are clicking on trailers, purchasing their tickets and taking a look at other features like seasonal chef specials. In response to user demand for more interactive features, we integrated this key functionality to help our client continue to build interest in new movie releases and sell tickets.
Send us a note or give us a call to discuss how we can help your business.
