B2B Marketing: Theraplay and Austill's
SFA was contacted by PE Firm, DFW Capital Partners to help its portfolio company, Theraplay and its “add-on”, Austill’s, more effectively communicate their inherent value to distinct target audiences including parents, medical professionals and educational institutions.
Theraplay is a leading provider of outpatient pediatric therapy services – including occupational, physical and speech therapies, together with feeding and concussion rehabilitation, early intervention and special instruction programs. Its partner company, Austill’s, provides similar contract services to a differentiated target audience comprised of educational institutions.
SFA utilized our proven Brand Calibration and market research process to develop refined brand positioning, improved brand identities, a new Austill’s logo, and targeted messaging which was written to appeal to diverse customer audiences. SFA’s design and web development teams then built two similarly branded websites with distinct content, based upon each partner company’s target audiences and service offerings.
Theraplay’s senior leadership and marketing teams were engaged throughout the rebranding process, and complimentary of the finished websites. Both Theraplay and Austill’s have received excellent feedback about the rebrand from their customers and employees, and have realized a range of website analytics improvements.
- Brand Positioning
- Brand Identity
- Responsive Web Design
- Logo Design