B2B Marketing: Survey Sampling International
SSI has an expansive portfolio of 2,500 global clients that rely on this industry leader for market research. They approached SFA to develop an improved brand identity, create value-driven messaging and an updated website structure that accurately reflects the business’ strengths and capabilities.
SFA conducted market, competitive and internal research to develop a revitalized and evolved brand platform that conveys the global- and mobile-marketing research strengths of the company.
SFA's creative and technology teams worked together to create a new SSI website that is refined and modern, is responsively coded for mobile optimization, utilizes intuitive navigation, promotes SSI’s industry leadership with an improved Knowledge Center, and utilizes a simplified Content Management System (CMS) to support the distribution of marketing content. Ultimately, SSI wanted to make it easy for customers and prospects to find relevant information on their site — and that is exactly what SFA delivered.
The new SSI site launched in fall 2015, and has already benefited from significant increases in page views, average session duration, and users. In addition, the bounce rate has been reduced.
Visit https://www.surveysampling.com/ to see the results.
- Market Research
- Creative Strategy
- User Experience
- Responsive Website Design
- Custom CMS
- Digital Content Creation