Medical Device Marketing: Medinol
Medinol is a leading innovator in the field of cardiovascular intervention, a designer and manufacturer of a series of revolutionary coronary stents for more than 20 years. To date, over 2 million of Medinol’s NIR stents have been implanted in patients worldwide. SFA was tasked with launching their latest innovation, a fifth generation bare-metal stent technology.
The company is firmly established on a global basis but lacked some name recognition in the US. An additional challenge was the competitors in this technology are very large companies with strong brand name recognition. In their favor, Medinol’s stent technology showed clear superiority in terms of design and function.
Through market and clinical research, SFA developed a brand platform for Medinol and the company’s new stent product that provided a framework for their core value proposition as medical technology innovators with a long history in R&D.
The final marketing deliverables were multiple sales tools that could be used by Medinol representatives to address both clinical and financial audiences within the hospital supply chain.
- Market Research
- Creative Strategy
- Event Marketing