Medical Marketing Case Study: CooperSurgical
CooperSurgical offers an expansive portfolio of trusted women's health care brands. The company has grown both organically and through strategic acquisition, and today provides a wide range of products that are used by physicians and health care professionals to perform everything from routine exams to complex surgeries.
CooperSurgical needed a brand platform that would convey the corporation's leadership position in health care, while not diminishing the power of the individual product brands that are often equally well-known and highly regarded. SFA re-branded CooperSurgical, updating the corporate profile, catalogs and multimedia. Additionally, we have helped to launch or re-launch some of the top-selling products brands in the company's history.Categories
- Corporate Identity
- Product Naming
- Focus Group Testing
- Web Design
- Video Production