Medical Device Marketing Case Study: Carter-Thomason II Port Closure System

The Carter-Thomason II Port Closure System is a perfect example of the innovation that drives CooperSurgical, a highly-regarded make of medical devices for women's health care. With the original system used to date in millions of procedures, CooperSurgical took steps to significantly improve the design of the latest product.

SFA Marketing helped to reposition the Carter-Thomason systems to address the complications and challenges associated with closing obese patients following laparoscopic procedures. That messaging has proven to be extremely effective and the Carter-Thomason closure systems are among CooperSurgical's top-selling product brands.

Categories
  • Positioning
  • Branding
  • Identity
  • Collateral
  • Video Production
  • Technical Documentation
  • Packaging
  • Copywriting
  • Public Relations
  • Direct Mail
  • Events

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