Topic: Technology

Is Responsive Web Design Necessary?


SFA Marketing Responsive Web Design Case StudyWith the evolution of technology, we now have a plethora of desktops, tablets, and smartphones that come in a variety of operating systems and sizes. That complexity will only continue to grow.

Responsive web design is a programming technique which allows optimal display of a website on all of these devices while improving mobile SEO.

Importance of a Single URL

You may ask why a single URL matters. Well, if your site is not configured properly with rel=”alternate” and rel=”canonical” tags or has faulty redirects or smartphone-only errors, your site will be penalized in Google’s search results.… Read More

The Smart Grid is Upon Us


The-Smart-Grid-is-Upon-Us_Image1-iPadThe Smart Grid is the term we use to describe the advanced technology upgrade that modernizes our electrical energy infrastructure and gradually replaces the legacy system that has been in place for decades. It is argued that the old hardware and systems are fast approaching their end-of-life. In order to efficiently and safely provide power to the nation’s homes, businesses and other robust utility and transportation providers, we must implement The Smart Grid. By 2015, an estimated 65 million Smart Meters will have been installed across America, roughly 52 percent of households, according to the Edison Electric Institute.… Read More

How Will 3D Printing Affect Your Industry?


3d printing3D printing in one form or another has been around for 30 years. But only recently has it become a financially feasible option (and caused controversy since a gun was recently produced).

This technology is now being put to widespread use, and in 2012 reached $2.2B in sales and services worldwide. This is expected to triple by 2019.

Imagine downloading a design and creating a form that is layer upon layer of plastic and other raw materials, right in your home or office!… Read More

The Sound of Marketing | An Overview of Sound Codes


Custom Styled QR CodeEvery so often for as long as I can recall, I enjoy doing some research about Steganography and of particular interest is hidden data transmission via sound. I’ve always been intrigued by these technologies and the use cases that they enable. Though obviously not originally intended for mobile marketing, advertising and consumer applications, we are starting to see experiments that apply similar techniques in these areas.

Much like QR Codes, Sound Codes can be used to assist in mobile marketing by letting people interact and become more immersed with some form of advertisement collateral.… Read More

What is Responsive Design?


Responsive Design

Tired of your website looking so small on your smart phone? Or having to resize the window just to see the navigation tabs – and then not being able to tap or “click” them without two fingers? Then your site needs responsive design.

Responsive design is a programming approach that enables any website to automatically adapt and respond to its specific environment.

In today’s busy world, people are viewing their content – and your website – on the go. That means you need to strategically format your design to fit multiple platforms… from desktops and laptops, to tablets and smart phones.… Read More

Case Study: Increasing Website Traffic


Google AnalyticsDriving consistently increasing website traffic is the holy grail of online business development – it is what impacts the awareness / favorability / trust pyramid, as well as purchasing process. There are many strategies that can be utilized to attract visitors, depending on what type of business (consumer, B2B, corporate), products and/or services offered, and target audience(s).

But the most important – and the baseline for success – is Search Engine Optimization (SEO) and the techniques used to increase visibility in organic search results.… Read More

Mobile Marketing and Mobile Ticketing | Moving Towards a New Normal


mobile marketing and mobile ticketing

Mobile Marketing is on the rise as we are quickly entering a time where it is normal for our phones to be used as digital wallets and for mobile ticketing.
This usage pattern is growing fast in response to the aggressive adoption rate by companies whose business involves traditional paper-based ticket transactions. Digital mobile ticketing streamlines the process of buying and using tickets for all sorts of purposes without the added bulk and expense of increasingly unnecessary printed paper tickets and passes.… Read More

Is Your PDF Causing Internet Explorer 10 to Freeze?


Is Your PDF Causing IE 10 to Crash?Many of our clients host Portable Document Files (PDFs) on their websites. The display of these PDFs within the web browser itself yields inconsistent results.

For example, when viewing a PDF in Firefox, I am greeted with a message that “This PDF might not be displaying correctly” and an option to “Open With a Different Viewer”.

When viewing a PDF in Google Chrome, which uses a native PDF viewer, generally, there aren’t any issues, but I did notice that ligatures aren’t displayed properly.… Read More

Practicing What We Preach – The New SFA Website


SFA_Responsive-300wWhen it comes to marketing, those who can’t, should not teach.

So when we set out to refresh and evolve the SFA website, we followed our own advice and utilized the same fundamental processes that we recommend and employ with all of our clients. You would think that because we have designed and developed 50+ consumer, B2B and corporate websites over the years that we should have a trick or two up our sleeve for leapfrogging a few steps, for making the process faster and more efficient than what we use with our clients.… Read More

Stabilize Your Shaky Video in a Snap


Whether you are an amateur home videographer or a professional, there will come a time when you don’t have your tripod handy. Instead, you will have to rely only on your trusty arm to shoot steady video footage. The result can be undesirable and the video footage can look shaky. Now Adobe Premiere CS6 comes to the rescue. It has this great built-in feature called “Warp Stabilizer.” It allows you to stabilize video footage that was shot with shaky hand. In the past, this feature was only available in Adobe After Effects.… Read More