MARKETING SENSE - Insights, Information & Solutions To Grow Your Business

MARKETING SENSE BLOG - Insights, Information & Solutions To Grow Your Business


Vine vs Instagram. Ding, Ding, Ding We Have a Winner!


instagram-vs-vineI should start by saying I was introduced to Vine by my twelve-year-old niece.

Vine has been described as “the best way to see and share life in motion.” Using Vine you create short, looping videos. Simple? Yes. Attention getting? Also yes.

Twitter’s Vine quickly became one of the most popular apps out there. Twitter compares the short video sharing (6 seconds or less) to the brevity of tweeting (140 characters or less) – basically the time limitation inspires you to be more creative.… Read More

A Healthy Dose of Persuasion | Marketing The Affordable Care Act


Medical Marketing AgencyBy now, most people are aware of federal healthcare laws that will require all of us to have health insurance (Affordable Care Act) or be penalized come tax time. Regardless of the debate around this policy, it is interesting to monitor the industry as it readies for a competitive marketplace that is strongly focused on a specific customer profile – the young healthy people aka “Young Invincibles.” That’s a challenge, and why smart marketing and advertising strategies are in high demand. … Read More

Designing for B2B


Designing for our B2B clientSome people assume right away that designing for B2B is boring. In my opinion, B2B can be as much fun – and a challenge – as B2C.

When designing for B2B, you have to keep in mind that you are targeting a company and not an individual like in B2C. Make sure you emphasize the relationship and trust that a business can offer to another business. When you design for B2B, your design should be consistent with your client’s industry “style”, but it doesn’t have to be dull or safe.… Read More

The Sound of Marketing | An Overview of Sound Codes


Custom Styled QR CodeEvery so often for as long as I can recall, I enjoy doing some research about Steganography and of particular interest is hidden data transmission via sound. I’ve always been intrigued by these technologies and the use cases that they enable. Though obviously not originally intended for mobile marketing, advertising and consumer applications, we are starting to see experiments that apply similar techniques in these areas.

Much like QR Codes, Sound Codes can be used to assist in mobile marketing by letting people interact and become more immersed with some form of advertisement collateral.… Read More

Brand Karma and Customer Service


Every service brand is only as good as its employees and their output.

One unhappy customer can tarnish your Brand Karma with just one negative post. It doesn’t matter how much equity you may have in your capabilities and services, if your customers ever feel devalued – or undervalued – in any way, then you are essentially “under water”.

Brand Karma and Customer Service

But that’s marketing philosophy for another day. The message you need to know is that you may not even be aware you have a problem or issue.… Read More

What is Responsive Design?


Responsive Design

Tired of your website looking so small on your smart phone? Or having to resize the window just to see the navigation tabs – and then not being able to tap or “click” them without two fingers? Then your site needs responsive design.

Responsive design is a programming approach that enables any website to automatically adapt and respond to its specific environment.

In today’s busy world, people are viewing their content – and your website – on the go. That means you need to strategically format your design to fit multiple platforms… from desktops and laptops, to tablets and smart phones.… Read More

Case Study: Increasing Website Traffic


Google AnalyticsDriving consistently increasing website traffic is the holy grail of online business development – it is what impacts the awareness / favorability / trust pyramid, as well as purchasing process. There are many strategies that can be utilized to attract visitors, depending on what type of business (consumer, B2B, corporate), products and/or services offered, and target audience(s).

But the most important – and the baseline for success – is Search Engine Optimization (SEO) and the techniques used to increase visibility in organic search results.… Read More

Simplify Your QR Code


If your ad is small, and you need to incorporate a QR code, well that probably sounds simple enough. That is until you find out the QR code is so dense, you have to enlarge it for scanning on a smartphone. There goes your gorgeously designed ad and your QR code is suddenly more dominant than your headline.

qr-code-before-after

The solution is to shorten your URL so you can reduce the QR code to its minimum size. Here’s how:

  1. 1. Go to www.goo.gl and shorten your lengthy URL.
Read More

Step-by-Step Website Development Planning Guide


Website Wireframe IllustrationYou’ve decided it’s time for a new website. Now you need to create a plan for building it. And for some people, this is a fun, creative and personal experience.

For others, it can be considered a daunting task, fraught with the unknown, more difficult and complex than it should be….and something for someone else to do… and then show you for approval only.

To help you quickly and easily get the process going, we have put together a step-by-step planning guide that defines what you need to think about, what you need to do, and that will ultimately enable you to build the site you and your target audiences want.… Read More

The Value of Integrated Sales & Marketing Teams


One of the many benefits of working in this business is that we are afforded a front row seat into our clients’ sales and marketing worlds. While we don’t follow them like man’s best friend waiting for dinner, we do get a good look at:
The Value of Integrated Sales & Marketing Teams

  • Their company-to-company and person-to-person sales processes
  • How they bring new products and services to market, and to individual customers
  • The range of mostly similar strategies and tactics they use to promote and sell
  • How sales people react to quotas and the pressures associated with meeting them – or not
  • How sales and product management generally work more closely than other departments
  • How sales and marketing departments rarely respect each other – and think the other “works” for them

It sounds obvious that if any two departments should work together, it would be sales and marketing.… Read More