Why do you matter?

Value propositions are about creating a solution for your customers. By understanding their real needs and applying our brand research SFA begins to test and ultimately deploy a solid value proposition. This proposition helps to differentiate your brand and out position your competition.

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Value Proposition Development Case Study
Uncovering what really makes a surgeon smile

Uncovering what really makes a surgeon smile

Aloka, Hitachi Medical Americas (HMA) Ultrasound division was looking to promote their line of enhanced surgical ultrasound units. SFA was tasked with developing advertising and collateral materials that conveyed HMA’s value to the surgical physician's market.

SFA immediately set out to find the point of differentiation by conducting market research and speaking to surgeons in a variety of disciplines. The research confirmed that HMA’s product line had some clear advantages in terms of technology. However, a consistent theme of the surgeons' comments revolved more around the exceptional tactile response of the HMA probes they were using.

By leveraging HMA probes and their tactile response in the hands of the surgeon, SFA provided a distinct point of differentiation and more importantly a clear reason to use the product.

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Tom Oko, Marketing Director

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"SFA's strategy was spot on. By creating the umbrella slogan, "Ultrasound clearly defined” we were able to truly segment our product offerings by application and specialty, allowing our sales teams to become far more relevant to each customer's needs."

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Acquisition Integration

Unique opportunities and challenges require the proper balance of brand respect, coordination and urgency to maximize the true potential of an acquisition.

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Brand Architecture & Planning

Making the simple complicated is commonplace; making the complicated simple, that's brand architecture.

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Rebranding & Messaging

If you’re not projecting your brand value, we guarantee you that your competitors are doing it for you.

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Positioning

Building brands that build trust – and your bottom line.

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Value Proposition Development

Defining critical points of differentiation can mean the difference between your product being adopted or simply being considered a commodity.

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Digital Strategy

It is not just about mobile design, site analytics or SEO – it is about making an integrated digital strategy making your life easier.

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Research & Analysis

It's not what a company thinks it is that tempers growth… it’s what it thinks its not.

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Company & Product Naming

A great naming strategy boils down to one critical factor- differentiation.

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