Uncovering truth, warts and all

SFA begins with providing our clients with a clear and honest look at the way your brand is currently perceived. We delve into your audience on the deepest level, interview customers, sales teams, c-suite, customer service and your processes to uncover a true perception of the company from the perspective of all stakeholders.

Research & Analysis Case Study
Understanding a company's true potential

Understanding a company's true potential

Invisible Sentinel is a great example of two entrepreneurs who are using the science of DNA to transform traditional businesses like winemaking and food processing. Their products are used to detect invisible pathogens and contaminants that are harmful to the consumer and could ruin a company’s reputation.

We began the process of branding Invisible Sentinel the way we always do—by defining their distinctive story and establishing their DNA in essence. We spoke with the company’s founders, customers, marketing and sales teams, and conducted extensive competitive and market research to first, understand a very complex science, and second, determine how Invisible Sentinel is uniquely positioned in their marketplace.

We brought molecular biology to the masses by first understanding the market and then communicating with clear graphics, in language a layman could understand.

The company’s solution set continues to grow and gain popularity today with prominent names in the beer, wine and food industries adopting the technology to improve their workflow and end product. They’re not the only ones taking note. Invisible Sentinel’s pioneering biotech solution has been featured in Forbes, The New York Times and the Philadelphia Business Journal where the company is based.

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Acquisition Integration

Unique opportunities and challenges require the proper balance of brand respect, coordination and urgency to maximize the true potential of an acquisition.

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Brand Architecture & Planning

Making the simple complicated is commonplace; making the complicated simple, that's brand architecture.

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Rebranding & Messaging

If you’re not projecting your brand value, we guarantee you that your competitors are doing it for you.

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Building brands that build trust – and your bottom line.

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Value Proposition Development

Defining critical points of differentiation can mean the difference between your product being adopted or simply being considered a commodity.

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Digital Strategy

It is not just about mobile design, site analytics or SEO – it is about making an integrated digital strategy making your life easier.

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Research & Analysis

It's not what a company thinks it is that tempers growth… it’s what it thinks its not.

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Company & Product Naming

A great naming strategy boils down to one critical factor- differentiation.

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