Topic: SFA News

Can a Product Configurator Help You Serve Your Clients Better?


Websites are the workhorses of marketing communications these days. They project your brand while providing vital info about your company and its products and services, streamlining customer service, and in many cases allowing customers to buy your products (not to mention their role in employee recruiting, investor relations, etc.).

But K1 Medical, a maker of customized surgical trays, is asking their website to do a lot more. Their clients, the surgeons themselves, like to have their surgical instruments organized in the exact configuration that works best for them.… Read More

Practicing What We Preach – The New SFA Website


SFA_Responsive-300wWhen it comes to marketing, those who can’t, should not teach.

So when we set out to refresh and evolve the SFA website, we followed our own advice and utilized the same fundamental processes that we recommend and employ with all of our clients. You would think that because we have designed and developed 50+ consumer, B2B and corporate websites over the years that we should have a trick or two up our sleeve for leapfrogging a few steps, for making the process faster and more efficient than what we use with our clients.… Read More