Energy Marketing Case Study: US Energy Group
US Energy Group provides building energy management solutions that help reduce energy costs for commercial and residential real estate owners. With new federal regulations looming on the horizon, US Energy Group approached SFA to help target their customers and markets.
SFA Marketing initially conducted a marketing communications and brand messaging strategy session with the key stakeholders in the company. That research and subsequent repositioning was used to create messaging; redesign US Energy Group's website; develop new brochures and sell sheets; design new trade advertisements, direct mail campaigns, and trade show displays and materials.Categories
- Web Design
- Corporate Identity
- Print Advertising
- Banner Advertising
- Direct Mail