Industrial Marketing Case Study: MacDermid

SFA was hired to reposition and develop a singular brand identity for this $600+ million publicly-held, global specialty chemicals company. Deliverables included a corporate brand strategy, and incorporated a new tag line – "Yes We Can" – that would have impact with current and prospective customers and employees. (That's right. We thought of it first.)

Additionally, SFA developed a 265-page website, collateral, advertising, stationery, presentation materials, corporate brand ID guide, trade show and related promotional materials. MacDermid continues to provide innovative solutions to the their customers in the printing, automotive and electronics industries.

Categories
  • Brand Strategy
  • Brand Identity
  • Events
  • Promotions
  • Advertising
  • Collateral
  • Web Design
  • Naming / Taglines

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