Private Equity Marketing: Long Point Capital
Long Point Capital (LPC) is a New York- and Michigan-based private equity firm, focused on investments in lower middle market companies. SFA collaborated with the senior management team at LPC to develop an improved brand identity and website platform to help promote the company’s financial and management services.
LPC's goals included the development of a lead generation program for deal-referals, and a secure and user-friendly portal for access to investor account information. With this in mind, SFA integrated in-bound website forms with salesforce.com to facilitate lead generation management, and custom-coded an intuitive website interface that connects with LPC's secure investor server.
SFA developed a distinctive brand identity which embodied LPC’s design objectives, including select photography of Long Point Peninsula’s bucolic environment. Site upgrades also included mobile responsive coding for improved functionality, and an intuitive content management system which allows LPC to easily manage future updates to the site.
- Corporate Identity
- Web Design
- Lead Generation
- Third Party Integration
- Custom CMS