Medical Marketing Case Study: FreeHold Surgical
Freehold Surgical needed a complete product launch package for their innovative intracorporeal hands-free retractors, still tracking through the FDA approval process. SFA helped to effectively position their products, the FreeHold Duo and the FreeHold Trio, through market research and surgeon interviews that uncovered the product’s true value proposition in the market.
The products will launch with new website, trade show materials and a range of other marketing support materials. Like many of our clients, Freehold Surgical envisioned a better device that would give surgeons an advantage that ultimately results in improved patient care.Categories
- Surgeon Interviews
- Market Research
- Web Development
- Responsive Design
- Custom CMS